RŪTE Wash approached us with the challenge of increasing engagement and converting social media marketing into sales. While their brand was unique and was the first of its kind, they struggled to build consistent customer relationships and maximize sales through social media marketing.

Before PMM

They came to us with a few viral videos on TikTok and Instagram, but struggled to stay consistent and turn those views into sales and loyal customers. While they were in the process of expanding their brand and educating their followers on the benefits of their crown washing shower cap, they were in search of effective content strategies to do so. Up to the point of joining us, they were seeking additional help in elevating their content and building their brand to something more.

Aftermath

Prior to our work with RŪTE, their social media marketing efforts were limited to not as many new faces and not as consistent with posting, which wasn’t leading to significant engagement and sales.

To address this, we worked within our strategies to increase engagement and convert views to sales. These goals were supported by 5 days a week posting, monthly influencer outreach, and joining campaigns through TikTok Shop.