In this generation of social media, everyone is glued to their phones. This is great for marketing, but not always the best for consumers since most are doomscrolling. When the media is flooded with so much content, news, memes, ads, etc. it’s hard to get the attention of users. So how do you stop this continuous overall habit, and grab the attention of people?
What Do Users Actually Stop to Watch?
Users on apps such as Tiktok and Instagram, speed through their feed. Many not even watching the whole video, even if they gave it a like. Many people, no matter the age, practice these same tendencies, but what makes them actually stop and watch?
Things that speak to people and actually interest them can stop them in their endless swiping. Posts such as a cat video/memes, something personal that connects with them, or news that they haven’t heard before. This doomscrolling habit comes from trying to escape emotions, in many cases, but we especially saw an incline after the years of Covid, with the rise of social media users. Many of which result in feeling negative emotions, but also some positive.
Nowadays, you have to grab the user’s attention, in almost a second after they start watching! You have to intentionally create scroll-stopping content to get an audience, especially if it’s a small business.
How to Make Scroll-Stopping Content
It was found that on average, 62% percent of Americans consider themselves as doomscrollers. To this point, digital marketing experts have named three types of scrolling habits such as: Speed Scanners (most common), Methodical Movers, and Deep Divers. They all have their own aspects, but let’s dive into focusing on Speed Scanners.
Some fundamentals that can turn these scrolls into views include:
- Visual triggers (such as contrast, visual hierarchy guide,etc.)
- Emotional and Cognitive Triggers (Joy, FOMO aka Fear of Missing Out, Surprise)
- A hook, whether it is a phrase, sound, or image, you need to be able to have the user feeling curious and wanting to know more
- Story-telling, and so much more!
Scroll-Stopping content uses cognitive psychology to interrupt the brain’s automatic scanning through all of the clutter of Social Media and cause a pattern disruption!
The Takeaway
While content can be fun and take a lot of time, there’s SO much media in the world for users to digest. Thinking about ways to stop this pattern are crucial to your business’s visibility and trendiness. While doing so, it’s also important to stay true to your brand and use trends when it works for YOUR brand.
Whether you’re looking for someone to help your brand create appealing content, or even manage your social media, Power Move Marketing is here to help you get there! No more wasting time, and let’s start creating better posts to create consumer value and visibility. Check out our success stories and case studies here, or request a quote here!