When Celebrity Campaigns Work and When They Flop
Today’s online community pays attention to detail more than anything else-they can spot an inauthentic endorsement almost immediately. A familiar face can be a great way to sell, but it can also be what harms your brand. In recent years, it is more common to see a large audience of viewers attempt to “cancel” a […]
Marketing in 2026 : Why Social Media Authenticity is Your Brand’s Best Friend
In the world of marketing, it can be pretty fast, which means there are lots of changes in order to stay up to date with what’s trending. Out of all the trends out there, being authentic is what stands out to viewers. The public doesn’t believe in superficial advertisements and messages that sound scripted, instead, […]
Emotional Branding: The Art of Connection Beyond Sales
The holiday season comes alive in the heartwarming Burberry campaign, where the camera focuses on Jennifer Saunders entering a house bathed in holiday festivities: a grandpa falling asleep on the couch, children hanging ornaments, and guests arriving one by one, each carrying gifts, creating a nostalgic and joyous feeling for the audience watching the advertisement. […]
Short-Form Videos Dominated Social Media in 2025: Your Brand Needs Them
Scrolling through TikTok or Instagram is something we find ourselves doing at some point in our day, let’s be honest. With each scroll, we’re introduced to a fresh perspective that could leave some kind of impact we carry on with. With that being said, here’s a rundown of exactly why short-form videos are essential for […]
How to Get More Instagram Followers
Whether you’re aiming to grow your brand’s reach on Instagram or you’re an aspiring influencer who’s looking to make some brand deals, there are many reasons you might want to gain more Instagram followers. While there’s no “get followers quick” scheme for organic growth, these tips in this blog post are sure to help gain […]
UGC Content: The Full Breakdown | Power Move Marketing
We’ve all scrolled through TikTok watching haul and try-on videos for hours on end. Most of the time, these videos encourage you to go to the same websites and businesses to buy the same clothes or products. This is the perfect example of UGC – user-generated content. What is UGC? UGC or user-generated content is […]
What’s Coming to Marketing in 2026
A new year calls for new marketing trends. Your audience is evolving, and this is our forecast on how we think brands are going to keep up with upcoming changes in 2026. To recap marketing in 2025, we watched artificial intelligence (AI) grow at an emancipating speed, campaigns becoming more impactful than ever before, and […]
5 Lessons I Learned From My Internship with Power Move Marketing
It was the end of summer break, after my graduation, that I received an offer for an internship at Power Move Marketing. I had been looking for an opportunity to navigate my marketing career, as I was still unsure about which path to take. Choosing Power Move Marketing turned out to be the best decision. […]
How to Make Money on Instagram with Under 10K Followers
Making money on Instagram doesn’t have to be tied to follower count – even if you have less than 10K. It may seem too good to be true, but you can jumpstart your path to being an influencer or even growing your brand while making some extra cash along the way with the tips we’ll go over […]
How to Successfully Take Your Own Product Photos
Ways you can take professional-grade photos of your products from home or the office Although it may be hard to believe, you can produce professional quality photos from home. Getting started may seem overwhelming, but with just a few tips and tricks, you can create your own product photos from your home or office! Steps […]