With its short-form video format and algorithmic content discovery, TikTok has rapidly become a global phenomenon, gaining an estimate of 1 billion users worldwide. In fact, there are about 150 million US individuals using TikTok in the United States alone. Due to the plethora of users that TikTok has, many U.S. users are concerned about what it would mean for them if TikTok were to be banned.
To add on, influencer culture has risen because of TikTok. Therefore, if TikTok were to be banned in the US, what would happen to influencers who rely on the platform to connect with their audience? Additionally, could we expect to see more users flocking to platforms such as Instagram or Facebook if TikTok becomes inaccessible? In this blog, we explore the answers to these questions.
TikTok as a Search Engine
TikTok began as a platform primarily for dance videos but has evolved into a diverse array of content across various topics. With that being said, TikTok has emerged as a reliable search engine. In fact, Over 2 in 5 Americans use TikTok as a search engine and nearly 1 in 10 Gen-Zers are more likely to rely on TikTok than Google as a search engine. Moreover, more than half of business owners (54%) use TikTok to promote their business, posting an average of 9 times per month and 1 in 4 small business owners use TikTok influencers for product sales or promotions.
Potential Effects of the TikTok Ban
TikTok has birthed a new generation of influencers, whose success and livelihoods are intricately tied to the platform. A ban would disrupt the influencer economy, forcing influencers to recalibrate their strategies and potentially diversify their presence across multiple platforms. Brands, too, would need to reassess their influencer marketing strategies in light of shifting audience demographics and engagement patterns. Additionally, brands may need to relook at their strategy for building community on social media if TikTok is no longer at their disposal.
The potential ban of TikTok is expected to prompt influencers, business owners, and avid users to shift their focus to alternative platforms like Instagram, Facebook, Snapchat, or others. Moreover, the ban could spur the emergence of new platforms as users will want a fresh experience in the absence of TikTok.
Shift in Content Creation Trends
TikTok has revolutionized content creation, empowering users to become creators in their own right and fostering a culture of creativity and self-expression. A ban could disrupt this and force creators to adapt to new platforms with different algorithms and audience dynamics. This shift could influence the types of content produced and the trends that gain traction.
In conclusion, the effects of a TikTok ban would extend far beyond the platform itself. It could potentially reshape the social media landscape and influence user behavior, content creation trends, and industry dynamics. While the prospect of a ban raises legitimate concerns over data privacy and national security, it also highlights the complex interplay between technology, regulation, and societal impact. As policymakers weigh the decision, it’s essential for business owners and users who rely heavily on the platform to seek out other platforms where they can equally capture their audience’s attention.
At Power Move Marketing, we specialize in helping brands grow their digital presence and engage with their audience. If you or your brand need help to navigate the potential ban of TikTok, please contact us.
]]>Fostering Loyalty and Trust
Due to the easy accessibility of platforms such as Shopify and free information from YouTube, TikTok and Google, more and more people are opening up businesses. According to data from the U.S. Small Business Administration (SBA), from March 2021 to March 2022, approximately 1.4 million new small businesses opened.
At the heart of any successful brand is a loyal and trusting community of customers. Therefore, with the rise of new businesses opening up it’s crucial that every brand has a robust strategy on how to build community.
Loyal or repeat customers will be the ones who will be promoting brands through word of mouth and reduce customer acquisition cost while providing brands with revenue stability. By actively engaging with their audience, brands can cultivate relationships built on authenticity and transparency. When consumers feel a sense of belonging to a community, they are more likely to support and recommend the brand to others.
Creating Brand Advocates
A strong community can serve as a powerful network of brand advocates. These are individuals who not only love your products or services but are also passionate about sharing their experiences with others. Through word-of-mouth marketing and social media advocacy, brand advocates can amplify your message and reach new audiences organically. By nurturing these relationships, brands can leverage the influence of their community to drive growth and awareness. For many direct to consumer brands, customer acquisition costs can cut into their gross margin. Repeat customers already know the brand and require less effort and expenses to convert. This makes retaining existing customers more cost-effective.
Gathering Valuable Insights
Community building provides brands with a direct line of communication to their target audience. By actively listening to feedback and engaging in conversations, brands can gain valuable insights into customer preferences, pain points, and trends. This real-time feedback loop allows brands to adapt and evolve their offerings to better meet the needs of their community, ultimately driving innovation and competitiveness.
Humanizing the Brand
In today's world, consumers crave authentic connections with the brands they support. Building a community allows brands to humanize their image and connect with customers on a deeper level. By showcasing the people behind the brand, sharing behind-the-scenes content, and engaging in meaningful conversations, brands can break down barriers and build genuine relationships with their audience.
Emma Grede, the founder of Good American, emphasizes the pivotal role of community in brand-building. She states that “brands nowadays must be rooted in some sort of community.” This notion reflects a shift in consumer expectations, where individuals seek more than just products or services—they crave a sense of belonging and shared values.
Driving Customer Engagement and Satisfaction
A vibrant community is one where customers feel valued, heard, and engaged. By providing platforms for interaction, such as online forums, social media groups, or exclusive events, brands can facilitate meaningful engagement and foster a sense of belonging. This not only strengthens the bond between the brand and its customers but also enhances overall satisfaction and loyalty.
Conclusion: Cultivating Connections for Success
In today's hyper-connected world, building community isn't just a nice-to-have—it's a strategic imperative for brands looking to thrive long term. By fostering loyalty and trust, creating brand advocates, gathering insights, humanizing the brand, and driving engagement, brands can unlock a handful of benefits that extend far beyond just the bottom line. Ultimately, community building isn't just about selling products—it's about building lasting connections.
If you or your brand is struggling with getting the results you want, we are here to help! Being data focused is at the forefront of what we do and brand building is one of the core pillars that we help brands with. You can view our case studies here.
]]>The Rise of PR Trips
Gone are the days when marketing solely relied on TV commercials, print ads, and billboards to promote brands. In the digital age, consumers seek authentic and immersive experiences that go beyond traditional advertising techniques. PR trips, also known as press or media trips, have become the go-to strategy for businesses to captivate audiences, build relationships, and generate buzz around their products or services.
What are PR Trips?
PR trips involve inviting journalists, influencers, bloggers, and other media personalities to experience a brand or destination firsthand. Brands carefully curate these trips to showcase their unique offerings, values, and ethos. The chosen participants are then encouraged to share their experiences through various media channels, creating organic and relatable content that resonates with their followers. Today, many consumers find endorsements by influencers to be more trustworthy than those from larger celebrities. This is because of their relatability, as they lead consumers to believe that because they lead similar, normal lives, they should, in turn, use similar products.
The Power of Experiential Marketing
Experiential marketing has been on the rise for some time, as consumers increasingly seek immersive interactions with brands. PR trips capitalize on this demand, offering influencers and journalists the opportunity to become brand advocates through personal experiences. Participants can engage with products, services, or travel destinations directly, allowing for a more authentic and emotional connection, thus driving consumer engagement and sales.
Building Authenticity and Trust
In the digital age, authenticity and trust are crucial for a brand's success. PR trips enable brands to showcase their offerings in real-life scenarios, providing transparency and credibility to their marketing efforts. Consumers often trust the opinions of influencers and journalists they follow, making PR trips a powerful tool for building and strengthening brand trust. Influencers are becoming increasingly selective of their brand partnerships and deals to maintain a level of trust with their following. Because of this, consumers are more likely to be convinced by influencers as they trust their word over a celebrity who may enter into a brand deal solely because of its paycheck.
Amplifying Social Media Reach
One of the most significant advantages of PR trips is their potential to amplify social media reach exponentially. Influencers and journalists frequently document their experiences on various social media platforms, such as Instagram, YouTube, Twitter, and blogs. The captivating visuals, personal stories, and engaging content spark interest and curiosity among their followers, leading to increased brand visibility and a wider audience reach.
Creating User-Generated Content (UGC)
User-Generated Content (UGC) is highly valuable in today's digital marketing landscape. PR trips naturally generate UGC, as participants willingly share their experiences with their audiences. This content often appears more authentic and trustworthy, as it comes from real people with no vested interest other than their genuine encounter with the brand.
Generating Media Coverage
Apart from social media exposure, PR trips also garner significant media coverage. Journalists who participate in these trips may publish articles, features, or reviews in renowned publications, further enhancing the brand's visibility and credibility. Media coverage from reputable sources carries substantial weight, influencing potential consumers' perceptions and purchase decisions.
Fostering Long-Term Relationships
PR trips not only promote short-term brand awareness, but also facilitate the creation of long-lasting relationships. By inviting influencers and journalists, brands build personal connections and networks within their industry. These relationships can lead to future collaborations, partnerships, and endorsements, extending the brand's marketing reach even beyond the trip itself.
In conclusion, PR trips have emerged as a powerful marketing trend, revolutionizing brand promotion in the digital age. By offering immersive and authentic experiences, businesses can connect with their target audiences on a deeper level, fostering trust, loyalty, and brand advocacy. Through social media amplification, user-generated content, and media coverage, PR trips have the potential to elevate a brand's visibility and reach new heights in the highly competitive market. As the marketing landscape continues to evolve, PR trips are likely to remain a prominent and effective strategy for businesses aiming to create meaningful connections with their consumers.
Looking for someone to organize a PR trip for your company? Request a quote from Power Move Marketing HERE.]]>For many years, Instagram and Facebook verifications have only been accessible to a select few creators. The past verification criteria has included possessing a public profile representing your true identity, as well as being a name that is the result of many searches. While there are a plethora of individuals and businesses who may meet the criteria for verification, only some are rewarded that coveted blue badge. However, a recent update from Meta is soon going to make that all change. A range of different users are soon going to be able to have a chance to receive a verification. Details below.
Who is this feature available to and when?
Starting in late February 2023, Instagram and Facebook are rolling out a new feature in which essentially any user can dress up their profile with a verification badge by simply paying a monthly fee - all you need is a government ID! The rollout is supposed to start in Australia and New Zealand before then expanding to other countries.
What does the pricing look like?
Depending on whether you are using web or mobile, the badge on your Instagram or Facebook profile is going to be accessible for the monthly fee of $11.99 or $14.99.
How is this feature going to benefit brands?
The intention behind this feature is to promote legitimacy in accounts. This may actually have some important benefits for brands and businesses who are using these social media platforms. When users see a blue verification badge on the accounts they love, it gives them a sense of security and faith in the authenticity of the brand, which is vital if they are going to be making purchases through them. With this new feature, many small businesses are going to be able to look more professional on paper as well as prove their credibility. However, this brings about the question of whether the verification will still hold the same value if more users have it. This rollout will definitely change the dynamic of accounts on Instagram and Facebook — in what ways, we have yet to find out.
For more tips, advice, and strategies of all things marketing and branding, check out Power Move Marketing today.
Author: Alix Skinner
]]>Want to know the secret that can help you reach a wider audience and grow your brand awareness?
The secret: YouTube Shorts videos.
YouTube Shorts are videos between 15-60 seconds similar to Instagram reels and TikToks. These short videos are designed to entertain your audience through snappy animations, music video parodies, documentary shorts, and brand content.
Compared to Instagram and TikTok, YouTube Shorts, the length is much shorter as you only have 15 seconds while Instagram Reels has a 1-minute time limit and TikTok has 3 minutes.
In YouTube Shorts you can:
Depending on your audience, Shorts can be extremely effective at building brand awareness.
1. It reaches a wider audience
YouTube Shorts is the most recent addition to the platform and it’s already receiving more than 15 billion views per day. It has also generated 7 billion in revenue so far.
Because they’re shorter, they are easier to share and more likely to attract a wider audience.
There’s a huge audience on YouTube with 774.6 million active mobile users. All you need is your smartphone.
These videos can also keep your audience updated with other topics. You can also use the platform to post videos on a regular basis. The YouTube Shorts platform is a valuable tool to market your brand and its products.
2. Brands are using Shorts to tell stories
They can be made for 60 seconds or less, and are much easier to view than a 20-minute video.
If you love storytelling, then you can take advantage of shorts to reach a dedicated audience on YouTube.
YouTube Shorts allow brands to use the platform’s video features to highlight unique products or services.
3. Provides long-term benefits for brands
It can promote and grow your regular channel. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content.
Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content. This should increase the number of people who are exposed to your channel.
Shorts are more likely to be watched than other types of content. The reason for this is that they are more engaging to younger audiences.
YouTube Shorts videos have less competition, so the chances of you getting noticed are greater. As a result, you can expect your brand’s content to get more views and attract more subscribers.
How to Make and Upload YouTube Shorts
In order to optimize your success, you need to have the plan to attract your viewers to engage in your content.
1. Keep your video short and sweet
People have very short attention spans. This means you have a limited time to convey your message.
Get straight to the point. Break longer topics into sections and create a series.
Make sure the content works for your specific audience. Start with an attention-grabbing line to keep the viewer interested.
Avoid too many people talking in one video, limit on-screen clutter, and create thumbnails.
2. Understand the tone to appeal to your target audience
YouTube appeals to the 15-25-year-old demographic as well as 26-35-year-olds. For example, that’s why some channels are so popular including CollegeHumor or Funny Or Die because it’s comedic.
Once you find your target audience, you can then begin creating a video content strategy, including SEO, optimization, content promotion, and analyzing performance.
Viral YouTube Shorts can be about anything; dancing videos, pets, funny skits, how-to videos, tutorials, announcements, and the list goes on.
3. Use Title Optimization
Title optimization is the process of creating the best possible title for your videos. It’s an integral part of how your visitors find you in the YouTube search engine and helps the site’s algorithm discover your content.
Research keywords. The Ubersuggest tool is great for this.
Use hashtags to recommend them to viewers.
Limit characters to 50-70 and overlay titles onto captions.
4. Jump on trends
Trends are the easiest way to go viral and grab attention.
We’re not saying that you need to commit to every dance challenge that does the rounds on social media, but keeping on top of video trends will position your brand as current and up-to-date and improve your chances of going viral.
5. Repurpose your content
Video content has become an increasingly popular medium to share stories and connect with a broader audience. For example, you could:
YouTube Shorts is a great way to gain more subscribers and is super easy to use and produce.
Businesses can have fun with it and find interactive ways to grab viewers!
Is it now time to incorporate Shorts into your channel?
For more tips, advice, and strategies of all things marketing and branding, check out the rest of Power Move Marketing blogs.
Author: Emily B.
]]>Early this year, TikTok introduced its auto-caption feature on their app; they stated that they wanted all users in their community to feel included and free to express and engage with the content on their app. So, if you find yourself without headphones or are hard of hearing or deaf, TikTok has made enjoying its content even more accessible.
Auto-Captions Explained and Why They Matter
Auto-Captions on TikTok are subtitles that the app automatically generates so that viewers can read and listen to content. It is important to note that this is a feature creators need to select before uploading their content. Once the creator uploads or records the content on the app, and the creator selects the option to add captions, TikTok automatically transcribes and displays the captions on the video. Content creators also have the option to edit the captions on their videos, which is good because the app does not always accurately recognize what is being said. Additionally, TikTok also gives viewers the ability to turn captions on or off on videos that have been uploaded with captions on.
Using captions on your content is not a requirement but if you are serious about growing your audience, it is essential to make your content accessible to various people. Inclusive design matters to brands; if you limit people's ability to connect with your brand or content, you are limiting your audience growth. According to Forbes, your brand loyalty or content following is more likely to grow when people see inclusivity and diversity expressed in your brand or content. People are more likely to engage and are more likely to share or promote content that highlights diversity and inclusion.
People connect with content and brands that reflect their human experiences- your audiences need to see their every day realities valued and acknowledged in your content in order to feel connected to it. Inclusive content has a positive effect on a larger and wider audience because people are wanting to engage and promote things that align with their values. According to an article by FastCompany, 69% of brands that intentionally highlighted diversity and inclusion as part of their brand voice saw quantifiable profit growth. So, if you want your content to connect well with your audience, you need to make it as inclusive and easy to engage with. Aside from the importance of inclusivity, research shows that 85% of videos are watched without sound, so for optimal engagement, your content needs to cater to an audience that enjoys silent viewing- you need captions.
How to Turn On Captions as a Creator
To turn captions on as a creator, you do so when uploading your video. The option to add captions to your video will be on the right side of your screen, along with the other editing options, such as filters and noise reducer.
Once you have tapped on the option to add captions to your video, TikTok will automatically create the captions. To get an accurate transcription, you want to make sure your speech is as clear as possible in your videos and that there is little background noise as possible. But if TikTok doesn’t get your captions quite right, you can review and edit the captions before uploading your video.
To edit your captions, click on the pencil icon to the right of the screen where it reads, “Captions”; this option will be available after TikTok has generated your captions. Once you have your captions the way you want them, hit save, and your captions will be ready to be displayed.
How to Turn Captions On or Off as a Viewer
As a viewer, you can turn captions on or off on the videos you watch on the app. To turn the captions capabilities on, you must enable the feature on your account; to do this, follow these steps:
To view a how-to video, click here.
Once you have turned the Always show auto-generated captions option on, you won't have to do anything else to have captions displayed on all videos watched on your account.
To turn off the captions while watching a video, simply tap on captions while they are displayed on your screen, and the option to “Hide Captions” will up, tap that, and you’re done! To turn the caption back on, do the same as you did to turn them off.
Try it Out
TikTok’s auto-caption feature makes it easier for content creators and marketing professionals to meet and cater to a larger and more diverse audience. TikTok’s auto-caption feature is one more tool making it easy for creators and marketers to boost their audience growth, brand voice, and viewership. If you’re ready to get started utilizing auto-captions and forming your own TikTok marketing strategy, Power Move Marketing can help! Click here to request a free quote today.
Author: Debbie G.
]]>
It comes as no surprise that TikTok is currently the fastest-growing social media platform in the world, with so many users, it can be challenging to understand how to get your content to reach the right people and do so consistently! Keep reading to learn about a few tips that will get you started on TikTok and help your page go viral.
1. Keep it short. TikTok offers 15-second, 60-second, and 3-minute long videos, but it is recommended you keep it on the shorter end. Viewers like to watch videos that are straight to the point and are more likely to watch the entirety of a 15-second long video compared to anything else. Furthermore, the most successful and popular videos hardly ever reach the 30-second mark.
In some cases though, you may want to tell a story that uses up more time. As an alternative, we suggest breaking up your videos into multiple parts. Make sure you remind your viewers to follow and stay tuned for the upcoming parts.
It is also important to check out your TikTok analytics to view specific metrics and insights. This will help you figure out what video length performs best for your demographic.
2. Incorporate the latest TikTok trends. Stay up to date with what trends are going around at the time and try to put your creative twist on it. You can identify and spot trending videos by checking out TikTok’s Discovery pages. Trends tend to come and go fast, but, if you can keep up with relevant videos, there is a better chance yours will go viral.
A fun little tip is that viewers appeal most to comedic and humorous messaging. This is a good way to grab your audience’s attention and gain more views.
On a similar topic, certain types of videos drive more traction on TikTok. Viewers are attracted to content that teaches them something new such as “Did you know?” and “How-to” videos. Additionally, “before and after” videos that show a transformation are popular among users and keep them pulled in.
3. Post. Post. Post. Like any other social media platform, consistency is key for TikTok. The more often content is created and posted, the more engagement you will receive in return.
A bigger presence allows you to reach more people and builds trust with your followers. If you post frequently, people will begin to look forward to your videos, thus creating loyalty and a growing community.
Posting consistently also gives you a better idea of what videos perform best for you and can help you decide on a theme to build your account.
4. Create high-quality videos. Be strategic and make sure your content catches the reader's attention to ensure they keep watching until the end.
Storytelling is a huge part of producing high-quality content. With storytelling, others can connect and relate to what you have to say. It may also bring out emotions in them such as happiness, fear, or laughter.
Adding closed captions is another desirable component to include in your videos. This feature helps your content become more inclusive and reach a wider audience.
The music or audio you choose plays another important role in its quality and success. You want to look out for trending songs and pick one that fits nicely with your type of content. To locate this, you can go to the “For You” page and identify which audios are being used most often. You can also go to the ‘Sounds’ section when editing your video and scroll under ‘Discover’. This is where trending songs will appear.
5. Find your niche and stick to it. Once you have your account up and running, decide on one to two niches for your page. Your content should revolve around those topics and stick to them.
As TikTok has gained massive popularity, videos that are too generic may go unnoticed which is why we recommend having a target audience. It is a much more realistic and ideal goal to go viral within your niche/community than to land on the “For You” page suddenly.
6. Using hashtags, closed captions, and descriptions. Using hashtags allows TikTok’s algorithm to place you in front of viewers that are more responsive to your type of content. Including around three to five hashtags is sufficient and still gives you enough room for your caption. Try not to use any basic or generic hashtags because those will not have any significant impact, instead, search for trending hashtags.
Closed captions are also important and can help your videos go viral. Not everybody watches videos with the audio turned on so adding engaging captions allows you to reach even more people.
Descriptions (or captions) should also be well thought out. By asking questions or provoking thoughts in your descriptions, your videos are likely to get more engagement and you can start interacting with your viewers. It should entice people to stay on your video and explore your page.
For more tips, advice, and strategies on all things marketing and branding, check out the rest of Power Move Marketing’s blogs.
Author: Emilie Stutts
]]>What is a social media algorithm?
Algorithms are mathematical formulas that specify how groups of data behave. Algorithms maintain order and help to organize search results and advertisements. Algorithms provide users with posts and information that are based on relevancy instead of the time of posting.
Before algorithms were common, social media posts were ranked in chronological order. This was a less effective means of communicating content because it didn’t take into account the preferences of the user. When you see a recommended Youtube video or Instagram post on your timeline this is thanks to the help of social media algorithms. Social media algorithms promote user-based platforms and thereby encourage users to post higher-quality content.
Why do social media platforms use algorithms?
Social media algorithms are primarily used to make social media platforms more enjoyable and easier to engage with. Social media platforms have an overabundance of content available and without algorithms, this content would be virtually unmanageable. In short, algorithms are great tools for curating high-quality content and for managing the oversaturation of posts.
Are social media algorithms flawed?
While algorithms may appear to be an infallible tool they do have their quirks. These algorithms look for very specific content, meaning that if a post does not fit the algorithm’s parameters it could be weeded out. This means that if your post isn’t exactly what the algorithm is looking for you may not receive much engagement on it.
There is also a flip side to this dilemma. There are often cases where content is chosen by the algorithm and subsequently boosted only for it to show up in places where it should be deemed irrelevant. You most likely have encountered this issue. Have you ever seen a video on your YouTube recommendation page that seems completely out of place? This is most likely due to a failure with the algorithm.
How can you be recognized by social media algorithms?
If you want your content to garner engagement then you must study the algorithm. Often the content that is boosted will provide you with a firm idea of what the algorithm is looking for. Look into the posts on your timeline or your YouTube recommendation page for a better look into what the algorithm is looking for.
Conclusion
It is clear that social media algorithms are here to stay but that doesn’t mean that they won’t be subject to change. Shortly we may see a new take on social media algorithms that are hopefully even more precise.
For more information on social media and how best to build a social media strategy, please visit Power Move Marketing today!
Author: Lindsay Pelliccia
]]>Pinning a post on Instagram means being able to pick up to 3 posts (photos or reels) to feature at the top of your page. This is a great way to ensure your audience views your can’t-miss content first and foremost when they come to your profile page. . Pinned posts could be utilized as an introduction or highlighting your brand’s most recent promotion.
Pinned posts should help visitors get an easy look into your content and your overall brand.
Pinning a post to your Instagram only takes a few quick steps.
The same goes for unpinning a post.
You are able to pin a maximum of 3 posts to showcase on the top of your profile. Rotating posts and switching content once newer and relevant posts get done is a great way to keep your profile up to date date and followers engaged.
Pinning posts lets you move your favorite or more relevant photos and Reels to the top of your profile. Choosing content that you want to highlight is important for creators who post often or need to promote different and new content. Similar to pinning, highlights serve as a great way to “pin” your most important stories on your profile.
For brands, pinning posts and reels can be crucial for engagement and should be incorporated into your marketing strategy with each content calendar. marketing plan. Here are a few ways you can use pinned posts to your advantage with your brand:
There are many ways to utilize pinned posts for your brand’s advantage. If you want to learn more and see how your brand can grow, request a free quote here!
Author: Sabrina R.
]]>That being said, Pinterest is entering the influencer game – but not like any other social media platforms. They are providing multiple ways for users to monetize their original and shared content on the app through brand partnerships, shoppable pin links, and their new “creator rewards” system.
Some people may think that it’s not worth giving “pin-fluencing” a shot, thinking the platform isn’t large enough for the type of clicks and views that make money. However, this isn’t the case. According to Statista, Pinterest had 433 million monthly active users (MAUs) as of the second quarter of 2022. Sure, this is a fraction of the billions of users that Instagram or TikTok have, but that adds benefits; the influencer space is much less crowded on Pinterest compared to apps like them.
Differing from other social media, Pinterest is only requiring creators to have 250 followers in order to start profiting off original content with the creator rewards system. This allows the everyday person who has a strong creative voice to be able to share their ideas and make money, as opposed to only celebrities or internet sensations occupying the influencer space.
Let’s take a look at the possible routes to take:
Brand partnerships are not a new concept in today’s influencer market. Brands have been utilizing influential personalities to sell their products for years at this point. However, Pinterest only released their “Paid Partnership” tool in 2021, more than a few years behind the curve. A benefit of working with brands on Pinterest is their clearly laid out steps and guidelines. This method involves a creator working directly with brands, and payment goes from brand to creator.
The Pinterest website provides a fool-proof step-by-step of how it works:
Another creator-brand transaction, using shoppable links on posts makes it easy for other Pinterest users to see what sweater is pictured, or what those slipper dupes are. No gatekeeping the good stuff here! Creators can make commission agreements with brands so every purchase made through their Pinterest post results in them receiving a percentage of the payment.
This method also comes with numerous metrics to track which posts and products are getting the most traction. This helps brands and creators see what is creatively working and what isn’t.
The newest addition, Creator Rewards is the program Pinterest has developed itself, and is currently in trial with select influencers. According to Pinterest, the mission statement for this program is to “pay creators for inspiring, actionable content.” Here’s how it works: Pinterest releases editorial prompts in the creator hub, with each prompt giving a goal relating to engagement, such as a certain number of saves on a pin. When creators are able to meet the engagement goals, they are then compensated the following month. Currently, the program isn’t available to all users, as it is in its trial phase. They are adding new participants consistently and will continue to release updates on the progress of the program in the Creator Hub.
The criteria for eligibility for Creator Rewards currently includes:
The content requirements are as follows:
With all the information, rules, creativity, and technology involved, things can get confusing. Pinterest has made their app very accessible for creators, providing all the information and resources needed for success.
A few of these resources include the creator newsletter, which informs subscribers about “product launches, emerging trends and inspiring content ideas.” Anyone is able to subscribe to the newsletter. In addition, Pinterest has a Creator Hub, which is under all business accounts, showing metrics, post performance, links to blogs with informational tools, among other things. Lastly, Pinterest provides examples by highlighting different types of creators who are currently part of their Creator Rewards program and successfully navigating the app.
Happy Pin-fluencing!
For more tips, advice, and strategies on all things marketing and branding, check out the rest of Power Move Marketing’s blogs.
Author: Kathryn Stratz
]]>“Link in bio.”
These three short words have become synonymous with Instagram as a platform and are perhaps haunting to those who work in social media marketing. You probably see this phrase every time you open the app, and that’s because it was born out of necessity due to some oversights in the app’s design.
Because Instagram does not feature clickable links in the captions of posts – you either have to manually type in the URL on your mobile browser or copy and paste the URL into a different tab on your desktop – “link in bio” has become a quick, infamous phrase to signal to the reader that they need to head to your full profile and view your bio to find the link in question.
Here lies the problem, though: you can only have one link in your bio. This can get kind of tricky very quickly when you perhaps reference a specific page on your website in a new Instagram post when saying “link in bio”, yet the actual link in your bio directs users to your site’s general homepage and not the link they were led to look for via the initial post.
So maybe you’d like to have one link in your brand’s bio that directs users to a landing page with all the links you could ever want them to see, in addition to various other social media profiles for your brand. Sounds like a dream! Well, this is where Linktree and other “bio link tools” come in.
You’ve probably seen a Linktree link (linked as linktr.ee) or two out in the wild on Instagram in other brands, influencers, or even your friends’ bios and have wondered what it is or how exactly it works.
On its official website, Linktree calls itself a “bio link tool”. That means that it was created out of the previously mentioned need for a way to house more than one link in your Instagram bio, and Linktree itself allows you to create a sort of “reference page” for your brand while also housing multiple links.
After creating an account, you will be able to customize your Linktree link in several ways for free, but you will gain access to more customization options by selecting a paid plan for a monthly (or annual) fee ranging from $5 to $24. Let’s quickly go over some of the features of each Linktree plan, including the free plan.
Free Plan
Starter Plan - $5 monthly, $3 per month billed annually
Pro Plan - $9 monthly, $6 per month billed annually
Premium Plan - $24 monthly, $19 per month billed annually
Linktree generally recommends the Pro plan, but if you are looking to grow and expand your brand with the help of robust analytics features, perhaps the Premium plan is worth looking into.
The quick answer is no, Linktree is not banned on Instagram. There was a point in 2018 when Instagram mistakenly marked Linktree links in users’ bios as spam and a violation of their community standards. This ban was quickly fixed and Instagram issued an apology.
However, even today when attempting to put a Linktree link in your bio, you may be met with a notification that claims the “link is not allowed”. This is again due to Instagram’s auto filters marking it as spam. If the app doesn’t allow you to continue without taking the link out, allow Instagram to automatically remove it for you and then file an appeal using the prompt on the screen.
The important thing to know is that using Linktree will not get you permanently banned from Instagram nor will it get you “shadowbanned”. Just make sure Instagram has not mistakenly designated the link as spam and continuously check to see that the link works and everything you’ve linked on the Linktree page itself is accurate and up to date.
So, should your brand use Linktree in your page’s Instagram bio? It’s really up to you! Some many pros and cons that come with using Linktree, as with any one-bio link tool.
The frequent “spam” issue that seems to follow Linktree all across Instagram may be a turn-off for some. However, Linktree provides many different customization options and valuable analytics even in the free version – with even more resources in the paid plans. Plus, even if the link continues to periodically be removed from your bio on Instagram, send it to other Instagram users via DMs and you can still use the link on other social media platforms.
If Linktree doesn’t sound right for your brand, there are also many other similar bio link tools with just as many customization options, like Carrd and Beacons. Both of these bio link tools are “freemium” as well, meaning that if you opt for the paid versions you will get access to more customization tools and data.
One thing is for certain, and that’s that bio-link tools are essential to a brand’s reputation online these days. You should be using one, whether it’s Linktree or not! As long as we keep saying “link in bio”, you want that link to be informative and represent your brand in the best way possible.
Ready to get started building the best Instagram bio for your brand? Visit Power Move Marketing and request a quote. We’re a one-stop shop for all your marketing needs and we nail the brand every time!
Author: Louis Irpino
]]>Small businesses are increasing more than ever nowadays. The digital world is making a comeback and there is an increase in finances and influence. What better way to market your business than through social media. Speaking of social media, what about the well-known app, Instagram. According to statistics, more than 100 million people watch Instagram live every day! That says a lot more than just the average strategies for increasing income for a small business. Instagram is a social media platform that can be used by everyday people like you to make your own business. Instagram Live is a video feed that records in real-time. It is a highly effective strategy to market your business.
The popularity of Instagram video content is growing, so the platform offers several video formats so that every business can create the right video content for their target audience as seen in the list!
Putting yourself out there on Instagram live could pose a challenge, but it is okay to be vulnerable. Just don't share any personal information that you’ll regret later! Show emotion and be real with your feelings, make your audience feel seen and heard. Talk to them as you would a friend. You still have to remain professional though. It would be a little weird if you just started crying uncontrollably or sharing information that you will regret later. More than anything…be YOU!
You can ask your audience for something you would like to share and have the main theme in mind with a Q&A session. Don’t be scared of who doesn’t show up or if you feel like you are not getting the main points covered. Make a poll beforehand and ask your audience some questions that they specifically would like covered. As far as your audience, it might be a little hard to gain traction at first, but with consistency, you’ll get somewhere. Your live stream doesn’t have to be too long or too short. Find a time frame you would like to work in whether it is 5 minutes or over an hour, let your audience have their voice heard, and most importantly, your voice as well. That’s why Instagram Live poses itself as highly valuable and useful.
Got a product you’d like to promote? Well, how about…you guessed it! Another live stream! Whether it's a new coffee maker or an onion cutter it is best to have the product demonstrated and let your audience know the cool new product you have for them! Expand your reach for your small business one step at a time using live stream and slowly watch your business grow. It also helps if you ask your audience for some feedback on the product to see what all needs there are to be made.
You can also show the process or steps of how your product works. Your live stream shows how to use the product! If it is how to put a bracelet together or how to make a bookshelf or even something digital, your live stream will go a long way. Set the camera toward your work of art and either make a commentary for steps of the use of the product or just use some background music. It works in any field, so just have fun with it!
Get to the heart of your business campaign. When you share something from your heart it really moves your audience and sometimes more than the product itself. Live streaming is a good way to let your audience in the loop and get to know you, as a business owner, a little better. Make it relatable to your business without getting sidetracked. Instagram Live Streaming is the next best thing to face-to-face meetings. Since you can’t be in person, live streaming is the way to go to get in touch with your audience, who can’t wait to see you and your product!
How can your small business thrive with Instagram Live? The answer is simple, as Instagram skyrockets in the near future so does the creator-business partnership. Instagram is more reliable than celebrity endorsements as your Instagram is there for your followers 24/7. Instagram Live is a good way to connect to your followers to help them with their needs and present your product to your wonderful fans.
For more tips, advice, and strategies on all things marketing and branding, check out the rest of Power Move Marketing's blogs.
Author: Prisca Simon
]]>What is a Business Account?
A TikTok business account is a professional, public account with access to the app’s entire suite of marketing tools. This type of account is perfect for businesses or brands looking to get involved on the platform and create a cohesive marketing strategy.
A business account allows you access to all the marketing tools you need. The tools include TikTok analytics, TikTok ads, a commercial music library, and the Business Creative Hub. Access to these features is a great way to monitor your performance and ensure your brand is on target with the right audience.
A business account also allows you to create your own TikTok store or e-commerce storefront. You can highlight your products on the app, making it extremely easy for customers to purchase.
TikTok business accounts can be connected to your Sprout Social account. Sprout Social is a commonly used social media management tool. Linking your business account makes it easy to plan calendars, schedule content, and monitor performance.
Unfortunately, you have a limited library of sounds when having a business account, making it challenging to use trending sounds. A business account only has access to royalty-free, commercial sound clips. Because of this, you also have limited stitching and duet options. You can only stitch and duet videos with royalty-free, commercial sound clips.
What is a TikTok Creator Account?
A TikTok creator account is also considered a personal account. With a creator/personal account, influencers can still partner with brands, become verified, and grow a massive following.
Creator accounts have access to the entire sound library; no sound is off-limits. These accounts can also stitch and duet any video with any sound as long as the account has its duets turned on. With a creator account, you have access to TikTok analytics and the potential to promote your videos. Another big thing you can do with a creator account is join the Creator Fund, a way to monetize your account.
Unfortunately, with a creator account, you cannot add a website to your profile. You must have at least 1,000 followers to add a link. You also cannot connect to Sprout Social or another social media management tool with a creator account.
The Takeaway
To figure out which kind of account you should make, look at all the pros and cons of each account type to see which one is indeed worth it. Once you’ve weighed all the benefits and limitations, choose your account type and stick with it. Although TikTok lets you switch account types, it’s better to stick with the account type you choose for the extent of your time on the platform.
For more on the newest trends in the digital marketing world, check out the Power Move Marketing blog. If you need help keeping up with the trends, visit our website or contact us today. Our team at Power Move Marketing is excited to help you grow your business!
Author: Lauren Washko
]]>When COVID-19 hit, our world came to a halt. Business slowed, schools closed, and the majority of the world was working from home and finding new ways to collaborate with their colleagues. Because of this, businesses had to get creative. With many still operating from home and e-commerce businesses continuing to grow and develop, many are wanting to find ways to take their product photos to the next level without hiring professional help.
Although it may be hard to believe, you can produce professional quality photos from home. Getting started may seem overwhelming, but with just a few tips and tricks, you can create your own product photos from your home or office!
To start, you want to build your own product photography studio. With a few basic household materials, your own at-home or in-office studio can come to life.
The table acts as your “home base.” This is a place where you can build and develop your “scenes.” Following this, when focusing on your backdrop, you want to keep it clean and simple. Consider using a white or black sheet or any other solid color fabric. When photographing your products, you want to ensure you are producing quality photographs. To do this, a tripod is necessary. This will be the easiest way to keep the camera steady while shooting. However, if you do not have a tripod, you can use household items such as books to prop your camera up. For final touches, you want to focus on lighting. This can make or break your photo. Lighting can be intimidating and while it seems you need expensive equipment to produce great lighting, that is not the case. Natural light peeking through windows or lamps will do the trick.
The quality of your product photos will increase if you implement these techniques and rules when taking your photos. To produce eye-catching photos that go the extra mile, you can edit your photos in a clean, simple way to enhance colors and overall quality. Doing this either on your phone, computer or in an application, will make your photos pop!
Editing can be daunting if you do not have a creative past. However, with Lightroom Presets, editing can be as simple as the click of a button. Using a preset can not only enhance your image but also assist with branding as your product photos will be consistent across all platforms including your website.
Along with these items, you can spice up your photos by adding household items that pertain to the product you are shooting. These can be used to “set the scene” and add dimension. Utilizing items outside of your product itself can help it stand out and allow the consumer to see the product in “action.”
As the world we live in is shifting and working from home is becoming our new normal, there are aspects to business that must shift as well. If you are interested in producing your own product images, there are ways to do so while keeping it within your budget. Producing quality images is crucial in selling products especially in a world like today where e-commerce is dominating the market. With the right phone or camera, props, and space, you can develop quality photos that represent your product and company well.
For more tips and tricks on personal brand strategy, check out the rest of Power Move Marketing’s blogs!
Author: Savannah Bennett
]]>Instagram highlights are a perfect way to keep your followers active and up-to-date on your latest goings-on, but did you know that you can also add highlight covers to make your highlights stand out even more?
This blog post will explain what Instagram highlight covers are and why they matter. Keep reading to learn more!
If you use Instagram regularly, there’s no doubt that someone has posted one of those random stories from their phone at least once in your life.
They’re usually short clips with only the most essential info about what was going down when it happened—and sometimes even less! Unlike normal Instagram stories, which disappear after 24 hours unless users choose otherwise (or save them), these “highlights” stay permanently attached as an icon below your Instagram bio!
Instagram highlight covers are perfectly placed on your Instagram profile, serving as the perfect indicators to show users what your brand is all about. You can have the best Instagram stories you re-share from your followers and build ideal user-generated content highlights as social proof of your brand’s quality.
The main attributes of highlights are:
*Note they appear under bio text and profile photo on Instagram once created
Whether you are selling products or offering services, you can promote them by using your highlights.
The primary reasons why you need to use Instagram highlights and Instagram covers are the following:
For example, let’s say you own a food brand and want to promote a new organic spice on Instagram. You can do this by:
If you’re offering a service, you can post more details about the service, like the service’s features, the pricing, the benefits, or your USP (unique selling point).
Instagram stories are one of the main channels for brands to connect, engage, and gain actual results from their digital marketing activities.
Understanding Instagram stories and highlights for businesses can be one of your main competitive advantages for your 2022 marketing activities.
Therefore, having hard-produced story videos or images saved for future followers to view anytime makes the highlights feature very important for community managers and digital marketers.
If you’re sharing information of value in your highlights, your covers play a significant role in whether they are seen. Additionally, they add to your overall brand aesthetic.
We all noticed that bloggers, brands, and businesses went crazy a few years ago when they all started to upload their Instagram story highlight cover images, all at once, like there’s no tomorrow. They were on to something. These, for the most part, weren’t just thrown on their account willy-nilly but were perfectly curated, organized, and were on brand.
So, is there a right and wrong way to do Instagram highlight covers? You bet there is!
It’s important to keep in mind the importance of branding when creating Instagram story highlight cover images. If you already have a brand, it should be evident, but if not, some ways can help reveal your personality and creativity through colors or designs that match what we know about our brands!
Stick with your branding! We all know branding is everything, so choose colors and designs that are an extension of you, your blog, and/or your business! Make sure you stick with the colors and elements you usually use for your brand.
It’s another way to let your personality shine. So show off your personality and brand personality through fun patterns, icons, and emojis while staying true to your brand.
Be strategic and categorize your story highlights and cover images by different topics in a manner that makes sense to those watching them. Additionally, it makes it easy for followers to go directly to that category on your feed based on what they are looking for; no one likes to waste time.
DO NOT simply copy what everyone else is using. Make (or even buy) custom cover images to reflect everything we talked about above. Again, DO NOT simply use text in place of icons. Just DON’T!
Canva: The best tool there ever is, period! It is our go-to tool for creating all custom backgrounds, marketing materials, and more. Most of all, it is FREE, and it is easy to make everything on the computer rather than on my phone.
Grids: This app has many features, is easy to use and has several templates you can customize. You can use it on your phone and iPad.
A Design Kit: This app has fewer features, and we do wish they had more icons available, but hopefully, they will introduce a few more popular ones soon.
Typorama: Another easy-to-use free app. The best thing about this app is that it allows you to resize the image based on the platform, in this case, Instagram Stories / Highlight Cover Images.
Instagram Story Feature: With the latest introduction of a few new fonts and background colors on stories, you can simply use the native Instagram app itself to create your highlight cover images.
Good Old Google: Do it the old-fashioned way; Google search your favorite backgrounds, templates, and icons (choose the ones with transparent background-png), save them to your phone, and create story highlight cover images in minutes. BOOM!
*If creating your own highlight cover images is not your thing, then you could also pay someone to make them for you or buy them on Etsy (they are available for as low as $5).
Instagram highlight covers are a splendid way to improve your Instagram profile and marketing strategy. They allow you to showcase your products or services excitingly and engagingly. By following the Do’s & Don’ts of Instagram highlight covers, you can create high-quality images that will help promote your brand. If you need help creating your own Highlight Covers, contact Power Move Marketing for assistance. We would be happy to help!
Author: Kristi James
]]>If you use Instagram Reels or enjoy watching them, then the new Reel caption update is something you should look forward to!
Announced recently by Instagram, the new caption update promises that “the process of captioning content” will be more “seamless for creators while making Instagram more accessible for members of the deaf and hard-of-hearing communities, in addition to people who consume video with the sound off.”
The primary goal of this update is to introduce auto-generated captioning to Reels. This means that creators will no longer have to turn on or edit captions manually by using the Captions Sticker. Instead, captions will be turned on automatically making the process of creating accessible content easier.
If you wish to turn off automatic captioning either when creating or viewing content there are only a few steps you need to follow.
AR or Augmented Reality captions will also be available with this update. Similar to AR filters used in Instagram Stories, AR captions are stylized closed captions. Instagram explains that this form of captioning will “let you easily elevate your video in fun and creative ways.”
AR captioning will be available in several forms such as text message chat bubbles or “Bubble Captions”, words that appear to spew from your mouth or “Mumble Captions”, and even comic book speech bubbles or “Comic Captions.” These effects can be found in the “Effects Gallery.”
This new update will have a big effect on content creation. Because Reels have become very relevant due to the rise in popularity of short-form video content they are often prioritized by the Instagram algorithm. This means that Reels are one of the best ways to reach an audience that is outside of your following. With this new update, Reels can now reach even more Instagram users who may have been excluded due to accessibility concerns. This will make Reels an even more effective tool for content creators.
This new update also means that Instagram is becoming more accessible for disabled individuals. It also suggests that more accessibility updates are to come. With the advent of AR and auto-generated captioning, this update will help create a more creative and inclusive Instagram experience.
To stay updated on all things Instagram and content creation-related, visit Power Move Marketing's blogs.
Author: Lindsay Pelliccia
]]>What is the Metaverse?
The term metaverse describes a combination of virtual and mixed reality worlds accessed through a headset or browser, allowing people to have real-time experiences and interactions from any distance. It can house social media, online video games, and other apps within the same space.
A few metaverses already exist. Fortnite and Roblox are great examples of the metaverse; each channel has its own world where a player creates an avatar and plays different games and challenges live with other players.
As the metaverse grows, more companies will become involved. The metaverse is not just one kind of experience. It refers to a spectrum of immersive digital experiences that will be available to users in the future, allowing them to engage in various activities in complete digital spaces.
The leading social media platforms we are seeing get involved with the metaverse are Meta (Facebook) and Microsoft. These companies are investing in social virtual reality to create platforms where people can work remotely or connect socially.
Why the Metaverse Matters to Brands
The metaverse is set to drastically change the business environment, making the online presence of brands and companies even more essential than ever. The metaverse offers the opportunity to increase customer engagement, retention, and experience. For example, all customer service operations could be collectively in one omnichannel space, like virtual customer service avatars, instead of over the phone or a chatbot.
Working in a Virtual Reality Environment
Due to the COVID19 pandemic, we have all experienced working remotely in a virtual setting. Many businesses have now moved their operations online and have made it available for their employees to work from home if they please. Zoom meetings are a perfect example of using the metaverse to complete work while collaborating with coworkers in real-time, no matter the location.
Other Examples of the Metaverse We’ve Seen
Retail companies are slowly getting involved in the metaverse. Nike has created Nikeland; a virtual store opened last year in Roblox where you can buy and dress your avatar in Nike apparel. By early this year, nearly 7 million people have visited Nikeland.
Celebrities and musicians are also joining in on the metaverse. In 2020, Travis Scott arranged a virtual concert hosted by Fortnite. 12.3 million people attended the event. When watching the video of that concert, you soon realize that the dancing figures are all real people joining this event from all over the world.
The most significant metaverse invention to date is VR headsets. VR headsets provide a 3D virtual reality experience for the user. They are widely used with video games, but they can also be used to watch movies, do simulations, and trainings. The number one VR headset on the market is the Oculus Quest, created by Meta (Facebook), with one version costing $400.
The Takeaway
The metaverse is not going to be implemented tomorrow, but it will be here before you know it! It is important to keep up with trends no matter the size, in order to grow your business. As our world continues to change into a digital one, we all must be able to keep up to stay afloat.
For more on the newest trends in the digital marketing world, check out the Power Move Marketing blog. If you need help keeping up with the trends, visit our website or contact us today. Our team at Power Move Marketing is excited to help you grow your business!
Author: Lauren Washko
]]>Tiktok is for the super creators, but why the term “Creator Fund” is not a passive income that involves ads but mainly the creation of performance, which generates more views. You are making your post a timeless masterpiece, even if you turn into an overnight TikTok Celeb! Tiktok keeps in line with the times, so it changes.
Isn't it incredible that TikTok wants to reward creators' money for content? Here’s a statement about the fund, “To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers. If you're a struggling but talented artist, this Fund can make you go far, while there aren’t any guarantees, as the funds are low in the beginning and you have a lot of competition, but you just never know who needs to see your talent! The US fund will start with $200 million to help support ambitious creators seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time.”
TikTok first launched the Creator Fund in the spring of 2021 with an initial investment of $200 million. In the company’s own words, the fund was established “to encourage those who dream of using their voices and creativity to spark inspirational careers.” ~ TikTok
Think you got what it takes and are interested in joining? Here are the requirements for joining the Creator Fund on Tiktok. The age requirements are for those 18 years and up! Feel free to apply if you stack up with these criteria:
You are a legal resident of the U.S., U.K., Germany, Italy, France, or Spain
You are in good standing with TikTok’s user terms and community guidelines
Your account has at least 10,000 authentic (i.e., not purchased) followers
Your videos have received at least 100,000 original views in the 30 days before applying
Also, as an applicant, you must link your account to a digital plan in your name to receive payment. The competition is stiff on Tiktok. The earlier you are on the platform, the better. “We advise clients to focus on TikTok trends, see how we can relate those to them and their brand, and then produce a unique piece of content that is highly relatable to their ideal audience,” Kubbco notes that hitting the required 10,000 followers will most likely take 50–100 pieces of content unless you already have a significant audience from another platform. “If you want to jump-start the process,” he says, “we’d recommend paid ads on TikTok. They are inexpensive and easy to do.” ~ Kubbco
Is there a fixed number of creators who can take part? No limit on the number of creators who can join. We want as many eligible creators as possible to make money on TikTok.
The funds each creator can earn are worked out by a combination of factors, including the number of views and the authenticity of those views, the level of engagement on the content, and making sure content is in line with our Community Guidelines and Terms of Service.
No two creators or videos are the same, and there is no limit to the different kinds of content we will support with the fund. The Creator Fund total varies daily and depends on the number of videos published by our community that day - so this will fluctuate based on the amount of content published.
Pros: Money, Even More Money, and Friends?
You get paid for your creations. That is fantastic, even if the pay is low, when you keep at it and consistently post on your way to create funding and motivation to support the work.
The pay is uncapped, meaning you can make as much money on Tiktok as you would like, and there’s no bar to how much income you can make. As long as you have a lot of followers (in the millions), you can’t go wrong with the stream of money flow!
Being part of a community is always a good thing to back you up, just in case you need some motivation and direction. The Creator Fund helps you gain community and aims to create high-performing users who are committed to the app and don't want to lose the performers to other apps such as YouTube or Instagram.
Cons: Conspiracy, Confusion, and Commitment
Some users have claimed that their views have been cut (by the algorithm?) since they signed up for the Creator Fund. TikTok has denied this theory, explaining that participation in the fund has no bearing on the algorithm. Others think view counts might seem lower because so many more Fund recipients flooding the feed.
While they’re decent with general analytics, TikTok is super secretive about how they calculate payouts. The 2-4 cents rule is based on hearsay from users, as is just about everything else from the Fund. The user agreement states that reporting metrics and other private information about the fund are meant to be kept confidential.
Outside of gossip, the most significant potential downside of the Creator Fund is that you’ll need to create a ton of content and have it perform incredibly well to make cash from the app. For some, that might make TikTok feel more like a job than a fun hobby.
Friendship goes far with a bunch of Tiktok stars! Easterling and her friends formed Hype House, a content creator collective, which raised her viewership.
After posting on TikTok for the first time in June 2019, she had a series of dance videos go viral last summer and fall. Shortly afterward, singer Bebe Rexha invited Charli to join her in opening for the Jonas Brothers at the Barclay Center in Brooklyn
As the older sister of Charli D’Amelio (No. 2), Dixie finds her fame thoroughly intertwined with her sister’s. They both left home to live in LA. They appear in many of each other’s videos on TikTok, where Dixie has 32 million followers.
4. Loren Gray
In 2018, she got a deal with Virgin Records and had since released eight singles. Until this spring, Gray had an enormous fanbase of any TikToker
To best capitalize on fame, “it’s about creating companies or getting equity in companies, and “Influencers need to learn how to monetize properly.”
6. Michael Le
Like several others on this list, he, too, has started a TikTok collective, and that 9,000-square-foot home is the HQ of his Shluv Hou“Shluv,” being a portmanteau of sorts for “self-love.”
7. Spencer X
A little TikTok fame can inspire some wild-sounding dreams, and those come naturally to Spencer, 28. Spencer, who devoted his childhood to studying beatbox YouTube clips, wants to be the first big-time celebrity beatboxer.
The answer is totally up to you! You can join Tiktok to pass the time or aim and apply for The Creator Fund and inspire many with your talent while earning a stream of income!
Need help improving your personal brand? Contact Power Move Marketing for your customized quote today!
Author: Prisca Simon
UGC or user-generated content is original, brand-specific content created by customers that post the content on social media or other platforms. UGC can be anything from images to videos to reviews and even podcasts.
UGC helps create an organic and real clientele and customer experience. These people do not originally get paid to make this content, they make it to ultimately get a following themselves or to simply express their opinions on the product and brand.
UGC is a natural way to increase engagement and sales. Businesses can use UGC to their advantage by adding it to emails, and websites, or even reposting it to their social media. UGC helps brands and businesses grow and lets the customers be a part of that growth. It also creates a brand-to-consumer relationship helping to build brand loyalty.
Utilizing UGC can help a brand grow and create a loyal community if done correctly. Brands using UGC have better relationships with their customers and overall have a well-established community. Here are some tips on how to utilize and use UGC:
UGC can not only help you grow your business, but it can also help you create a community of brand loyal customers. UGC is beneficial for you and the creators. The content they create helps grow brand awareness and when you repost their content, it helps them grow too.
If you want to learn how to utilize UGC visit our website or contact us today! Our team at Power Move Marketing is excited to help you grow your business and keep up with the trends.
Author: Lauren Washko
]]>In July of 2022, Instagram announced significant updates that will affect how users interact with the app. Here are the most significant changes to be aware of:
Instagram is serious about making it easy for every user to create a reel. They’re providing pre-built templates that you can use with just one tap, and they’ve made things so simple by including all the features in these creative stories themselves!
With Templates, you can create your reel in minutes. You’ll be able to see more people using the Reels video format with this simple click of a button! Doing this will motivate people and help them create Reels, even if they are just beginning.
Instagram not only has new Reels templates, but users can now record their take on what’s happening simultaneously. This means you’ll be able to use both front and back cameras while recording your videos for perspective!
Instagram is making strides in the map world. The new map update includes an option to search for local businesses by category, opening up more possibilities when finding places near you!
The new Instagram search map is a great way to find businesses near you and get more information about them. This can be useful when looking for specific types of businesses or just wanting to explore what’s around!
To use the new Instagram search map, you need to search for a city or a nearby location:
Creators are the future of Instagram.
Creators are the ones who are driving its growth, and the team behind Instagram is making a massive bet on the creators’ innovation.
And the basis of the success is, of course, the tools that Instagram can provide to help them make more money.
Subscriptions are a great way to allow creators to get recurring revenue and a sustainable income stream.
Now, Instagram announced updates and the addition of Subscriptions. Here are the new subscriber options:
With this update, Subscribers will have exclusive access to the latest videos from your channel. Create Reels or Instagram posts that they can only see by being a subscriber for it not to be missed! You’ll also find some new tools dedicated solely to managing subscriptions on our end - so don’t forget about them when launching these special episodes just yet ;)
However, some new updates that were implemented on Instagram are now being rolled back.
The new features that Instagram just rolled out to a few Instagram accounts have caused quite the controversy. Influencers and celebrities alike, including The Kardashians, had negative things to say about it- even American television personality Chrissy Teigen chimed in on her thoughts!
With the new Instagram features, full-screen video feeds were introduced that focused on reels and overwhelming recommendations for posts from accounts not followed by users.
After the disapproval for trying to imitate TikTok, the social media platform has announced to reduce or pause these test features. Instagram head Adam Mosseri shared a video on 26 July 2022, saying that Instagram will shift to a more video-oriented future while “continuing to support photos.”
In the Platformer newsletter, Mosseri said, “I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough.”
He also said, “But we definitely need to take a big step back and regroup. When we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”
However, there isn't any further information on when Instagram will reintroduce the features or what adjustments will be made to the new ones.
We’ve outlined the latest Instagram updates in July of 2022. These updates include new templates for Reels, dual features for accounts with multiple businesses or managers, a new Maps update, and subscriptions-based features. We’ve also discussed how Instagram has rolled back some of its more recent changes (such as the TikTok-like features) in response to feedback from users and marketers.
If you want to stay ahead of the curve on all things Instagram, visit our website or contact us today. Our team at Power Move Marketing is excited to help you take your business to the next level with successful social media marketing campaigns!
Author: Kristi James
]]>So, how can you avoid these marketing challenges on Instagram? Here at Power Move Marketing, we can help you avoid these common Instagram mistakes and help your profile thrive any changes!
Here are some common Instagram mistakes to avoid.
Not Checking Analytics
One of the biggest mistakes that marketers make is not checking analytics. This data has all the information needed to ensure what you are doing is working or not. If a post is doing well, reviewing the analytics will help you determine why this is working. It can be even more helpful if the post isn’t doing as well as others.
You can go beyond Instagram analytics and get more information using applications like Hootsuite analytics.
Your analytics are some of the most important data that is frequently ignored. Review your analytics and watch how your posts and strategy improve.
Not Being Social
Instagram isn’t just for posting. It is great for posting and engaging with other profiles as well. Spend as much time engaging with content as you do creating and posting content.
This does not mean just interacting with your followers. You can engage with other pages in your field and pages from your ideal audience. Being social is a big part of social media. It will give you some leverage and build trust with your audience.
Posting Without Strategy
Many businesses know to post consistently on social media but don’t know why. There is no plan for the posts. Do you want more sales through Instagram? Do you want to drive traffic to your website? Do you want your page to be the most known in your niche?
It is easier to succeed when you know what you want to achieve with your content.
Not Using The Newest Features
Instagram is infamous for changing up its algorithm and adding new features. Keeping up with the new features quickly seems to always be a successful tactic for the algorithm.
When jumping on the newest features and trends, helps improve engagement. Another advantage to using new features quickly is the likelihood for you to show up on the explore page for a larger audience to find you and hopefully follow you for even more content.
Not Taking Risks or Experimenting with Your Strategy
Though having a strategy is important, having an outdated strategy can deter you from receiving the outcome you need. It is always better to experiment with your strategy and change it up sometimes.
Change can be scary and as they say, “if it ain’t broke, don’t fix it,” but with the constant Instagram algorithm updates, you’ll want to get ahead of these changes with updated strategies.
You can experiment with your posting time, post frequency, hashtags, captions, and the format of content you are making.
Not Asking for Help
If you’re avoiding these mistakes and feel like you still need help, Let Power Move Marketing help you with your Instagram presence, engagement, and overall performance.
Author: Jenessy Munro
]]>Knowing who you’re making content for and why you think they should see your content specifically is key for any user on Instagram. No matter what you post about, there are sure to be people who will want to follow along. Leaning into a niche and unique topics, however, could be your best bet when it comes to gaining a consistent, dedicated audience.
Make sure to check Instagram’s built-in analytics features for business accounts every so often so you can take stock of your current audience. What are the age, gender, and regional makeup statistics like? Knowing these stats will help you to tailor your content to these specific demographics.
Consistency is another key in gaming the Instagram algorithm. Not only will your audience appreciate consistent posts that all have a cohesive and unified feel to them when looking at your profile grid, but rolling out content every day will increase your chances of showing up in a non-followers feed through hashtags or searches.
Posting consistently shows people who use Instagram regularly that you’re someone worth their time and one who is serious about using Instagram as a tool to both interact with and grow your audience.
Aim to post at least one profile grid post a day, with multiple story posts interspersed throughout. Consider the aesthetics of your profile grid and highlights as well. Make sure a non-follower can visit your profile and understand who you are and what you’re about without having to scroll through an endless amount of posts or tapping through every single one of your stories.
Keywords are another important part of growing your follower count by allowing non-followers to find you in the first place. Keywords can be used in both your captions and hashtags – think of them as specific words and phrases that can be directly associated with what you’re posting about.
For example, if your brand is selling a product or service you might include the phrase “small business” somewhere in your post. Understanding keywords and SEO optimization for Instagram and other social media posts can be complex, but it’s essential to have some knowledge on the topic in order to up your Instagram marketing game.
Again, there’s no one clear path to gaining organic growth quickly, but there are some simple things you can do right now to set your Instagram profile and branding up for success:
If you want organic, authentic growth on Instagram, visit us at Power Move Marketing and check out the services we offer. Request a quote and we can provide you with all the details on how we can help you grow your Instagram following as a brand or influencer! We nail the brand every time.
Author: Louise Irpino
]]>Making money on Instagram doesn’t have to be tied to follower count – even if you have less than 10K. It may seem too good to be true, but you can jumpstart your path to being an influencer or even growing your brand while making some extra cash along the way with the tips we’ll go over in this blog post.
To make money on Instagram, you first have to know what having under 10K followers can mean for you in terms of your influencer status. Although follower count doesn’t have to limit your success, the different classes of influencers are categorized by account size:
If you’re under 1K followers, don’t worry – you can still use these tips to grow your account! It’s important to know the types of influencers so you know who to network with – accounts with similar sizes to yours are the ones you should be looking to collaborate with.
When building your social media profile on any platform, you should know that content is king. Not just when you post or how often, but what you post. Many influencers have a specific “niche” they fall into, like makeup, health, and wellness, or gaming. It can be whatever you feel most passionate about!
The key to being a successful nano influencer is all about your niche. Brands are aware of the benefits nano influencers can bring to social media marketing, so don’t let that stop you from focusing on how to make your content as awesome as it can be without a large following. Once you have your niche figured out, you are more likely to build up a small (but loyal) audience who comes for your content.
Having a group of loyal followers who are seriously willing to support you through anything might actually be more useful for making money on Instagram in the long run – as long as you know how to meaningfully engage with them.
Keeping engagement up is important for all influencers of any size – but it’s especially important for nano influencers looking to use their platform to make money. Replying to comments, screening and responding to your DMs, and following back some other creators of your size and in your niche are all ways to show your audience that you’re not just a content creator – you’re invested in them as well.
When your audience sees you as a genuine and committed creator, they’re more primed to support you in any smaller monetization efforts – like if you choose to start a Ko-fi, Patreon, or Cameo.
But when you’re ready to move on to the bigger steps in making money on Instagram – like brand deals – how exactly do you get them? It’s actually a lot less complicated than you might think.
The most common way to make money on Instagram is by scoring some brand deals. The process of getting a brand deal might be a little intimidating if you’re a layperson, but the good news is this: you have complete control over obtaining brand deals, ambassador positions, and the like. You don’t have to wait for brands or small businesses to come to you.
First, to get a brand deal or perhaps some free products in exchange for an honest review, you need a rate card and a pitch template. A rate card is essentially a document explaining to the brand how much you charge for a sponsored post (most nano influencers charge anywhere from $25 to $200 per post). A pitch template is what you say to the brand to essentially sell yourself to them – it’s your introduction to them and an overview of what you can bring to the table, so it’s important to put in a decent amount of effort into your pitches.
You’re absolutely going to get some rejections when you start pitching – and that’s okay! It’s all a part of the process. The reality is, that you’re not going to make money on Instagram right away. But you can make money with less than 10K followers. This is why you should aim your sights on partnering with small businesses or brands first, so you both have something to gain. Eventually, you might even grow to have more than 10K followers!
At Power Move Marketing, we offer services that can help you grow your Instagram following, whether you’re an aspiring influencer or a brand. We nail the brand every time! Get started today and request a quote.
Author: Louise Irpino
]]>Like with every other social media platform, Instagram comes with the possibility of being hacked. But don’t worry because there are several ways we can prevent Instagram hacks. Let’s explore the most common Instagram hacks and the ways to counteract and prevent them.
Some hacks require keylogging software which records anything that is typed, including credit card, social media login, and email account information. Keylogging software may compromise your account if you click on a suspicious link, download something harmful, or visit a dangerous website.
Some websites use this software in phishing scams that lure individuals into providing their personal information. Some keylogging software can also make it possible for the hacker to take screenshots on your device, track the URLs of the websites you visit, record what apps you use, log what emails leave or enter your inbox, and log the messages you send on different messaging apps.
Many hacks come from inside Instagram. Hackers can utilize various scams to obtain personal information from Instagram users. Some scams include companies offering cheap followers, job opportunity scams, investment scams, merchandise scams, giveaway scams, and brand ambassador scams.
These scammers may send “proof” through pictures or videos or urge you to act quickly because the deal they are offering may only be available for a short period of time. But these scammers will also send links with these messages that will steal your important and sensitive information putting you at risk.
Instagram stores account information on any device that you may have used to login. Because of this, your account may still be active on a device that is not your own. This means that even without in-depth knowledge about hacking individuals can still gain access to your accounts if they have a device that your account is logged into. Similarly, if someone steals your phone, you lose your phone, or someone you do not know gains access to your email your information may be compromised.
While there are many third-party apps that are useful and safe to use, there are also many that can take your information. Third-party apps can be risky because you are unable to truly be sure if they will keep your Instagram login information safe.
Many apps that are used to unfollow and follow through mass automation are examples of the potentially dangerous and predatory nature of third-party apps. You may also login to third-party apps and forget that you did so. These apps usually don’t require that you grant them regular access to your account but they still pose a potential threat.
Protecting your Instagram account is important and should be done regularly. Luckily there are many different steps you can take to actively protect your information from the many different types of Instagram hacks.
While a hacked Instagram account is inconvenient and frightening there are several steps you can take if this does occur.
Like most parts of the internet, Instagram is not immune to hacking. This is why it is so important that you are able to recognize potential threats and protect your personal information.
In the event that your account is compromised make sure that you take the necessary steps to recover it and protect it in the future.
For more information about Instagram security or help with all things social media visit or request a quote from Power Move Marketing today!
Author: Lindsay Pelliccia
]]>Why Blog?
To start, let’s first dive into why one would want to blog in the first place.
How Blogging Drives Sales?
In an article regarding this topic, Intergrowth states that other websites backlinking to a blog you wrote is the number one way blogs drive sales.
Statistics About Blogging
For all of the number people out there, here are some statistics about blogging and its ability to drive sales.
Does Blogging Actually Drive Sales?
In Hubspot’s 2021 marketing survey they found that 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals.
Hubspot also surveyed nearly 300 consumers to learn if reading a company’s blog post led them to make purchases from that brand. When asked, "Have you ever purchased something from a company after reading a blog post from them?" 56% said "Yes."
As mentioned before, if your blog post builds trust with your audience then they are more likely to trust your product and make a purchase.
A customer can receive more in-depth information in a blog post over a quick video. Similar to how you get more information in a book versus a movie, the same applies to a blog. Although videos are gaining traction in popularity, you have a limited time frame to get your point across.
Also, with this limited time, the audience of a video does not want to be bombarded with text. Whereas, in a blog, the audience is coming there to learn. This format allows you room to go in-depth and a better chance of persuasion.
Unlike in some other formats of marketing, you can directly link your product. With links directly embedded into a blog, once persuaded, a customer can click directly to the page to purchase. Thus, limiting the steps the customer would have to go through to complete the purchase and minimizing the time in between persuasion and purchase.
How Power Move Marketing Can Help You Drive Sales
Have we sold you on blogging? Hopefully, by now you are seeing the value in having a blog and that they do drive sales. I know it's crazy! We looked into this topic just as much for ourselves as for you.
Now that blogging is at the forefront of your mind it is important to do it right. Is your current website equipped to integrate a blog? Are you and your team knowledgeable of SEO or have the time and ideas to write articles? If these questions are making you uneasy do not fret. At Power Move Marketing we offer many services that will set you up for success!
We are here for you. Request a quote and we can design a plan to not only increase sales but to make your brand shine. Let’s make some power moves!
Author: Kayli Berardinelli
]]>If you are wanting your content to be seen by a larger audience, hashtags are the best way to introduce your content to more people who may be interested in your brand.
What is a Hashtag?
Hashtags are the ‘#’ sign in front of a word or phrase. You can use a hashtag by adding them to your content captions or comments for more engagement. The phrase or word hashtagged acts as a keyword that is searchable when you click it and adds content to be viewed and searched by an even larger audience.
You can use hashtags for your content but it is especially beneficial to businesses and brands.
What are the Benefits of Hashtags?
With hashtags being a source to help explore content under this keyword, Hashtags can help bring unexpected engagement to your content. A pro-tip from The Social Pilot states “Remember to keep profile public for hashtags to work their magic”.
Hashtags can help build your community by using hashtags related to your niche. This can help bring another set of people to your page if they are looking for pages to follow in your niche. This also helps when people post about their experiences, they will want to use your hashtag.
Using Hashtags can help increase your following and engagement.
What Hashtags Should I Use?
Now that we know how to add hashtags to our posts, we can figure out what hashtags we want to use. When using hashtags on your posts, Later suggests that there are 5 different hashtags you should consider.
The first kind of hashtags to use on your post would be location-based hashtags. This is based on your city, state, or country. This can also be the location the photo was taken such as “#CentralPark” or “#CaesaersPalace”.
Branded Hashtags that include events or your brand would be another type of hashtag to utilize. These can be “#Coachella2022” or “#PowerMoveMarketing.”
One of the most popular hashtags that all brands should use is industry hashtags. These are hashtags that describe your niche, like “#SocialMediaManagers” or “#MarketingSpecialist.”
Community-focused hashtags are great to help bring a community of people together. These kinds of hashtags look like “#Nomadlife” or “#LQBTQ”
Using descriptive hashtags is great because they describe the content of your actual post, like “#Marketingtips” or “#Naturalproducts”
Having a Strategy
You are now using the right hashtags for your content. It is time to put them to action and see what is working for your content. You can see how well your hashtags are performing by using a free analytics tool such as the one that Later has.
Hashtags are an amazing way to reach new audiences and grow your account, but it takes time and effort to see big results. Need help coming up with your hashtag strategy? Contact Power Move Marketing to help you grow your account.
Author: Jenessy Williams
]]>
Metrics, in the way they’re defined for social media marketing and strategy, are various types of data points that can help know how well you’re doing in terms of getting your content out there to the intended audience.
Different metrics can fall into different categories of things you should be tracking overall, like reach, engagement, and ROI (return on investment). Breaking these metrics into these “umbrella categories'' might be helpful to understand why exactly you should be keeping an eye on these metrics.
Reach simply refers to the number of people who see your content, whether that be your brand’s collective account on a certain platform or a specific post or video. There are several metrics you can look at to measure your reach.
A good way to measure your brand’s reach is to compare your followers vs. your non-followers. If lots of non-followers are seeing your content in addition to your followers, then that means your reach is very high. Your content is either doing well in the algorithm and being served to people who don’t follow you, or the content is being shared directly with non-followers.
Another important facet of understanding your brand’s reach is knowing who’s sharing your posts and where they’re being shared to. Shares are an organic form of reach and engagement that’s generated by your audience. Shares can also expand your reach to non-followers or people otherwise outside of your audience via a direct share from a follower to a non-follower or via shares to a different social media platform.
Engagement numbers are probably what you think of first and might rush to worry about when it comes to social media metrics. Many social media platforms encourage keeping your engagement numbers up, but that’s truthfully more for their benefit than your brand’s.
Regardless, you should still keep an eye on your engagement metrics for algorithmic reasons. Platforms like Instagram easily make these metrics available for you to view with the creation of a business profile.
It’s recently been reported that the Instagram algorithm has shifted to favor posts that have a high number of saves rather than likes. While it’s yet to be known if this is for certain or not, saves are an important engagement metric to keep an eye on, as when someone saves your post, it usually means they’re intending to come back to it for reference or inspiration purposes. With other social media platforms having a similar “bookmarking” feature, saves might be the hidden metric that will allow your brand to grow to its full potential.
Tags and mentions of your brand might be a little harder to track – most social media platforms only notify you once when you’ve been tagged – but they’re a huge indication of how your brand is doing. When people tag or mention your brand, they’re spreading the word that you exist to their follower base – which also expands your reach. A person going out of their way to tag or mention your brand is a chance for meaningful engagement, as you can respond to them, and on platforms like Instagram, you can repost the story or post in which you were mentioned.
ROI (return on investment) metrics are important if your brand is involved in sales or e-commerce or otherwise has its own website associated with it. To track ROI metrics, you’ll need to use a website traffic analytics site like Google Analytics and a website publishing strategy that incorporates UTM tracking. Some e-commerce sites like Shopify have the analytics you need built-in, so be sure to check.
Referrals track how someone found your site: either through directly typing in the URL, through social media, or another source. It’s important to track referrals to see where your audience is mostly coming from, so you can continue to ramp up your social media strategy on that platform.
Conversions refer to when someone purchases or downloads something from your site or subLscribes to you. A successful conversion means that your social media marketing strategy has not only driven someone to your site but has convinced them to invest in your brand whether that be monetarily or in their time. It’s important to track when successful conversions happen so you can see if they were tied to a social media campaign or sale.
Need help understanding or tracking your brand’s social media metrics? Visit Power Move Marketing to request a quote today, or check out our services to see where we can help your brand grow.
Author: Louise Irpino
]]>In short, TikTok is a video-sharing social media app launched in 2018 and owned by Chinese corporation ByteDance. Perhaps you might be familiar with Musical.ly, the lip-syncing app launched in 2014, TikTok’s precursor app which it eventually merged with thanks to ByteDance’s acquisition of it.
The user-generated TikTok content of today is only slightly similar to that of its Musical.ly origin. Videos anywhere in length from 15 seconds to ten minutes can be uploaded, and yes, while dancing videos are among them, the “genres” of TikTok videos are broad.
There is truly a niche for everything: gaming, makeup tutorials, book recommendations, movie and TV show edits, and even short-form video essays.
Many people have called the app the spiritual successor to the ill-fated, beloved six-second video-sharing app Vine. Just scroll through a few videos on the app and you’ll see that creativity is in no short supply.
However, there’s one thing almost everyone looking to “go big” on TikTok – including brands – wants to understand and utilize: the algorithm.
Like many other social media platforms, TikTok delivers content to you via an algorithm. It’s known for being highly personalized and tailored to you once you’ve been using the app for some time.
TikTok is unique in that anything you post has the potential to be shown to people who don’t follow you via the “For You Page” (FYP) – therefore anything has the potential to go viral, whether you want it to or not. But when using TikTok as a marketing tool, is there a way you can increase the chances of your content showing up on the FYP?
There are a few things that TikTok values when showing video content to other users, including hashtags, how far people watch into your videos/video length, the time of upload, and keywords in your caption. Checking TikTok’s built-in analytics page for your account will help you to better understand where your current audience is coming from.
It’s hard to keep track of the latest trends, especially as a social media manager. Here’s what’s trending on TikTok right now and is anticipated to have some staying power within the next few months.
While we can’t promise you these ‘Tok ideas will get you on the FYP, here’s some suggestions on how to make your content on the app better – without needing a rhythmic bone in your body.
Ready to make even better TikToks for your brand? Power Move Marketing can help – we nail the brand every time. Request a quote today or check out the services we offer to see what’s right for you.
Author: Louise Irpino
]]>If you use Instagram Reels or enjoy watching them, then the new Reel caption update is something you should look forward to!
Announced recently by Instagram, the new caption update promises that “the process of captioning content” will be more “seamless for creators while making Instagram more accessible for members of the deaf and hard-of-hearing communities, in addition to people who consume video with sound-off.”
The primary goal of this update is to introduce auto-generated captioning to Reels. This means that creators will no longer have to turn on or edit captions manually by using the Captions Sticker. Instead, captions will be turned on automatically making the process of creating accessible content easier.
If you wish to turn off automatic captioning either when creating or viewing content there are only a few steps you need to follow.
When creating videos:
When viewing videos:
AR or Augmented Reality captions will also be available with this update. Similar to AR filters used in Instagram Stories, AR captions are stylized closed captions. Instagram explains that this form of captioning will “let you easily elevate your video in fun and creative ways.”
AR captioning will be available in several forms such as text message chat bubbles or “Bubble Captions”, words that appear to spew from your mouth or “Mumble Captions”, and even comic book speech bubbles or “Comic Captions.” These effects can be found in the “Effects Gallery.”
To turn on AR captions there are several steps you must take:
This new update will have a big effect on content creation. Because Reels have become very relevant due to the rise in popularity of short-form video content they are often prioritized by the Instagram algorithm. This means that Reels are one of the best ways to reach an audience that is outside of your following. With this new update, Reels can now reach even more Instagram users who may have been excluded due to accessibility concerns. This will make Reels an even more effective tool for content creators.
This new update also means that Instagram is becoming more accessible for disabled individuals. It also suggests that more accessibility updates are to come. With the advent of AR and auto-generated captioning, this update will help create a more creative and inclusive Instagram experience.
To stay updated on all things Instagram and content creation-related, visit Power Move Marketing today.
Author: Lindsay Pelliccia
]]>Guides are Instagram’s equivalent of blog posts. These posts include videos or pictures and a space for users to write commentary about their chosen media. Guides can be used in a variety of different ways making them a diverse way to create content. They are featured next Reels on Instagram profiles and can be shared via Instagram Stories.
Using Guides is easy and only requires a few steps.
Users and brands can use Guides for a multitude of different purposes. Depending on what you want to promote there are several different ways to use this Instagram feature.
Creating your Instagram Guide is only the first step in the process. You also have to consider how you will promote your Guides.
To learn more about Instagram features, content creation, and social media marketing strategies, check out or request a quote from Power Move Marketing today!
Author: Lindsay Pelliccia