Affiliate &
Influencer Management
Ready to scale with affiliates and influencers? We build and manage high-impact partnership programs that get results. We handle the entire process from strategy and software to partner recruitment and engagement, and strive to drive powerful growth in your revenue and brand awareness.
Case Study #1
ROBBY ROWLAND
Affiliate & Influencer Management
Robby Rowland, a professional pitcher turned content creator, had built his personal brand entirely on his own. As his platform grew, so did the demand from brands, collaborations, and his audience. While Robby valued the independence of running his brand solo, the workload became overwhelming. He needed a trusted partner who could streamline outreach, manage brand deals, and allow him to focus on what he does best: creating authentic baseball content.
Before PMM
Power Move Marketing stepped in to provide:
- Brand Outreach & Negotiations: Reaching out to hundreds of aligned brands to secure meaningful partnerships.
- Collaboration Management: Overseeing deals across paid, affiliate, and gifted models, ensuring fair terms and on-brand alignment.
- Content Support: Supplying insights, timelines, and marketing assistance so Robby could double down on content creation.
- Scalable Systems: Implementing processes that kept campaigns organized while maintaining a personal touch.
Aftermath
With PMM’s support, Robby secured high-value partnerships with companies like pitchLogic, Kineon, VKTRY, and Pair of Thieves, alongside affiliate and gifted collaborations that diversified his revenue streams.
per month contracts
with brands like Pitch Logic
in revenue from
Kineon in one year
revenue in
paid ads only
Partnered with multiple sports and wellness companies. Hundreds of messages sent to potential partners.
Case Study #2
RŪTE WASH
Affiliate & Influencer Management
RŪTE Wash came to us with a clear challenge of turning influencer marketing into measurable engagement, sales, and brand awareness. As a first-of-its-kind brand with a unique product, they struggled to find the right influencers who could authentically represent their mission. While they had a vision to expand into influencer marketing, they weren’t sure where to begin. Their goal was to educate followers on how to use their innovative cap through collaborations with creators who could seamlessly demonstrate it within their hair care routines. Power Move Marketing stepped in to develop a tailored strategy of identifying the ideal influencer partnerships and targeting the right audiences to bring RŪTE Wash’s vision to life.
Before PMM
Power Move Marketing stepped in to provide:
- Partnering with the right creators, including hairstylists, hair influencers, and beauty influencers who align with the brand’s audience.
- Collaborating with influencers who truly understood the product’s value and could demonstrate how it fits naturally into their haircare routines, especially for protecting extensions.
- Equipping creators with the tools and resources needed to produce engaging, educational content.
- Offering open communication and ongoing support, ensuring influencers had access to our team for any questions or creative feedback.
- Following up consistently to confirm product delivery, provide assistance, and strengthen relationships.
- Providing personalized discount codes for influencers to share with their followers, driving engagement and measurable conversions.
Aftermath
With PMM’s support, RŪTE Wash transformed its minimal influencer efforts into a core driver of the brand’s success. By implementing a targeted strategy and building genuine relationships, RŪTE’s TikTok affiliate campaigns generated over $50,000 in GMV between January 2025 and October 2025.
Power Move Marketing successfully expanded RŪTE’s audience reach and turned influencer marketing into a major, measurable revenue stream.
in TikTok affiliate
GMV (Jan-Oct 2025)
creators partnered with across beauty and haircare
growth in influencer-generated content
within 3 months
a core revenue drive
for RŪTE Wash