Hello Cake approached us with the challenge of increasing their reach, engagement, and conversions through organic social on Instagram, YouTube, and TikTok.

While the brand is recognized for its presence in the sexual health and wellness world, its social media faced issues with consistent posting, getting shadow-banned due to sensitive content, and reaching a new audience that could convert to customers.

This lack of consistency and strategic content planning made it difficult for them to establish a follower base on social media and establish themselves as true experts in their field.

Before PMM

Prior to our work with Hello Cake, their social media presence was inconsistent, lacked an overall aesthetic, and often focused only around sales and promotions, leaving large gaps of no posting. This made it difficult to engage their audience effectively and build a strong and consistent online identity.

Aftermath

Hello Cake’s team expressed satisfaction with the transformation of their social media presence, highlighting how much more consistent their content had become and how much more traction they were able to see.

The strategies we implemented helped them see consistent results that aligned with their company goals and further expand their audience.

This confirmed that with a focused and cohesive social media approach, brand loyalty and growth are achievable.