Scrolling through TikTok or Instagram is something we find ourselves doing at some point in our day, let’s be honest. With each scroll, we’re introduced to a fresh perspective that could leave some kind of impact we carry on with. With that being said, here’s a rundown of exactly why short-form videos are essential for your brand and why they work better than long-form videos in this era of social media.
The Impact of Short-Form Videos
If you’re a constant scroller, then you know social media platforms such as Instagram or TikTok create algorithms for your feed, with posts that are tailored to your preferences based on searches and engagement with previous posts. These specific platforms are huge promoters of these short-form videos, or reels if you will. Therefore posting the right content in a quick, shareable way can create countless opportunities for your brand.
Why Short-Form Videos Are Better
Audiences online today are experiencing shorter attention spans, resulting in the overall demand of shorter videos. Studies show that 66% of viewers watch a video in its entirety that are under 60 seconds, while 10-20 minute videos receive only about 39%. Audiences prefer content that is easy to digest, engaging, and visually stimulating so it is also easier to remember later on. As social media usage continues to increase, it is imperative for brands to begin publishing and prioritizing short-form videos that convey full messages concisely and quickly. However, this does not mean that it should feel rushed. Utilizing that perfect hook that will captivate your audience immediately in your video is extremely crucial. Your brand has a greater chance of receiving organic reach with organic results if they feel connected with what you are offering or sharing.
Ideal Time Frame for your Videos
15-60 seconds is most ideal if publishing on Instagram, TikTok or even Youtube Shorts. These would be mobile sized and easily accessible videos, therefore keeping it about just a minute long ultimately encourages an audience to watch until the very end.
TIPS IN CURATING A MARKETING REEL:
- Define your ideal objective. This is the whole message of the reel!
- Research upon current trends.
- Craft your concept/visuals and keep it short and simple!
- Make sure to include a killer hook in the first 2-3 seconds.
- End with a strong call-to-action (CTA).
Final Thoughts
Our creative team are big fans of reels and short-form videos, and love to incorporate them on our and client’s social media platforms! At Power Move Marketing, we prioritize storytelling and strategizing the way your brand needs it. We also provide various services, including content creation and social media marketing, making sure to apply proven strategies that create the right videos for your brand, accentuating the overall tone bringing you real, driven results. Our goal is to create content that will grow your online community effectively and prominently. Reach out today and let us create reels/videos that are guaranteed to grow your brand!