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CASE STUDIES
6000
Number of ambassadors gained in 6 months
100000
Revenue attributed to ambassador program in the first 6 months
650
Percentage increase in email marketing revenue
Ocean and Company
Building brand awareness to grow an e-commerce company into an $8 million business.
Ocean and Company started with $25 and an idea to specialize in ocean-themed jewelry and accessories, while donating a portion of each purchase to organizations that clean the ocean and help rescue marine wildlife. Ocean and Company started running ads for their company, but the ads were not converting as high as they wanted. So, Ocean and Company turned to Power Move Marketing for help. Power Move Marketing identified a few issues that were causing Ocean & Company’s ads to be performing below expectations. PMM used a variety of digital marketing practices to contribute to Ocean and Company’s growth into an $8 million business within 3 years.
Affiliate Marketing Program
One of Ocean and Company’s problems was that people were unfamiliar with the brand, and there were not any reviews of the company on third party websites, such as the Better Business Bureau and Trustpilot. PMM decided to create an affiliate marketing program for Ocean and Company in order to increase brand awareness and encourage people to leave reviews for the company.
Social Media Management
Through social media management, Power Move Marketing helped take Ocean and Company’s social media pages to the next level. PMM created layouts that were aesthetically pleasing and featured tagged photos that were from ambassadors and purchasers.
Email and Website Management
Power Move Marketing revitalized Ocean and Company’s email flows and campaigns to increase revenue from an average of $200 an email to $1,500. PMM also optimized Ocean and Company’s website’s landing pages that were being used by ads, as well as adding new products that were determined by researching the market and current customer base.
500
Number of ambassadors gained within 2 months
57000
Increase in email recipients in 5 months
6000
Number of Instagram followers gained within first 3 months
Gigi Raffe
Using email marketing to contribute to a company’s success.
Gigi Raffe is an apparel company that focuses on clothing that is bright, fun, and comfortable to wear! Gigi Raffe's motto is to give back, live big, and love always. Gigi Raffe donates 10% of their net profits to Giraffe Conservation Foundation to help save and protect giraffes. Gigi Raffe needed help running their social media and email marketing efforts, as well as increasing their performance in Facebook and Google ads, so they turned to Power Move Marketing for help.
Ambassador Program
When Gigi Raffe first reached out to Power Move Marketing, their Facebook reviews were not the best. So, PMM decided to create an ambassador program for Gigi Raffe, which now includes around 1,000 ambassadors. By utilizing the ambassadors in the program, Gigi Raffe’s Facebook reviews increased from 2.5 stars to 4.9 stars.
Email Marketing
Power Move Marketing wanted to revitalize Gigi Raffe’s emails. Through email marketing best practices, email revenue increased by 500%. Within the first 5 months, PMM was also able to grow their email list from 2,000 to 59,000 recipients within 5 months, a 2,850% increase.
2000
Increase in Instagram followers within 1 month
400
Number of ambassadors in ambassador program
10
Collaborations with professional sports organizations, such as the NFL and MLB
GO² Devices
GO² Devices is a mouthguard company that utilizes scientific prinicples to increase endurance and VO² Max in users. Power Move Marketing refreshed GO²'s Instagram feed to create an aesthetically-pleasing and cohesive feed. This led to an increase in over 2,000 followers within the first 30 days of Power Move Marketing's services. Through an ambassador program and collaborations with professional sports organizations, Power Move Marketing has increased GO²'s brand awareness, which has led to over 13,000 followers on their Instagram account.
89
Percentage increase in website traffic from marketing launch campaigns
31
Times increase in follower growth in 6 months
42
Times increase in average daily users on website
NAVA Pouch
Utilizing pre-launch marketing strategies to contribute to a successful launch.
Pre-Launch Strategies
Power Move Marketing used a variety of content to contribute to NAVA Pouch’s successful launch. Varying content posted on social media channels resulted in 24% of new website traffic. Social attributed website traffic also resulted in 29% of total e-commerce revenue to-date. PMM also utilized an ambassador program to spread the word about NAVA Pouch. Currently, there are 20 active participating brand ambassadors, which is resulting in a reach of over 200,000 people.
Blogs and SEO
Power Move Marketing also used blogs and SEO practices to contribute to building up website traffic. Organic search has contributed to 43% of total e-commerce revenue to-date, as well as 21% of new website traffic. Through these marketing efforts, NAVA Pouch was able to double their expected website sales launch goals.
200
Percentage increase in engagement rate in subreddit
5800
Number of members in subreddit
Clash App, Inc.
Helping a start-up prove to investors that they are the real deal.
1). Content was created to notify users about new Clash features, such as the notification feature being released on the Clash app
2). Videos taken from the Clash app were made into Instagram Stories and Reels to showcase the content being created on Clash
3). Memes were featured on Clash’s social media pages to appeal to their target audience
With Power Move Marketing’s help of utilizing different social media platforms, Clash was able to accomplish their goals of building brand awareness, gaining new users, and displaying this progress to investors.
Moda Kalon
Utilizing Facebook Ads to increase sales and ROAS.
Storage Scholars
Repairing an email marketing campaign and taking it to the next level.
Expedition Roasters
Creating Ads That Deliver.
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