Ocean and Company
Building brand awareness to grow an e-commerce company into an $8 million business.
Ocean and Company started with $25 and an idea to specialize in ocean-themed jewelry and accessories, while donating a portion of each purchase to organizations that clean the ocean and help rescue marine wildlife. Ocean and Company started running ads for their company, but the ads were not converting as high as they wanted. So, Ocean and Company turned to Power Move Marketing for help. Power Move Marketing identified a few issues that were causing Ocean & Company’s ads to be performing below expectations. PMM used a variety of digital marketing practices to contribute to Ocean and Company’s growth into an $8 million business within 3 years.
Affiliate Marketing Program
One of Ocean and Company’s problems was that people were unfamiliar with the brand, and there were not any reviews of the company on third party websites, such as the Better Business Bureau and Trustpilot. PMM decided to create an affiliate marketing program for Ocean and Company in order to increase brand awareness and encourage people to leave reviews for the company.
Social Media Management
Through social media management, Power Move Marketing helped take Ocean and Company’s social media pages to the next level. PMM created layouts that were aesthetically pleasing and featured tagged photos that were from ambassadors and purchasers.
Email and Website Management
Power Move Marketing revitalized Ocean and Company’s email flows and campaigns to increase revenue from an average of $200 an email to $1,500. PMM also optimized Ocean and Company’s website’s landing pages that were being used by ads, as well as adding new products that were determined by researching the market and current customer base.