9 Ways To Nail Down Your Niche

What is a niche? Niche marketing is a way of specializing in a product or service to get your business to stand out above the crowd by meeting a specific need of your audience. Specializing in something specific allows you to leverage your expertise and distinguish yourself from your competitors. Here are nine ways for you to find your niche:

1. Use Your Business

Create a list of the core products and services you provide and then brainstorm variations or particular uses for it. Feel free to get creative with it.

2. Use Yourself

Think of yourself as a consumer. Ask yourself these questions: What interests intrigue you? What do you tend to avoid? What causes you pain? What convenience or benefit do you wish you could have? What do you consider worth paying for? Find your niche based on something that is of importance to you personally. A solution for you is a solution for them. Consider asking close family and friends as well.

3. Use Your Strengths

Your strengths will be the best source for finding your niche. Defining your strengths can be tricky if you're your own worst critic. Again, try enlisting a close friend or family member who knows your greatest strengths. Once you've determined these strengths, figure out how you can apply them to your products/services. 

4. Use Your Competitors

While you don't want to spend too much time obsessing over the competition, see what's working for them, and most importantly, take a look and see what your competitors are lacking. Monitor customer reviews to find what additional benefits they are looking for. A great place to find customer feedback is on your competitors' social media or any 3rd party sites that can review their products.

5. Use Your Audience

Use your audience. Learn from your audience and ask them how you can better serve them. Don't be afraid to ask for your customer's feedback. Take their advice with a grain of salt and recognize where they've given constructive feedback. Don't forget to thank them for being a customer and let them know you value their opinion.

6. Use Keywords

Use Google AdWords Keyword Planner to identify things people in your target audience are searching for. Your ideal customer may not know that you have a solution to their problem, so they may not be searching precisely word for word the services you offer. Understanding their keywords and terminology will help you create content that finds them. Another great source is Answer the Public.

7. Use Social Media

As long as your audience is on social media, it is a great way to understand what they are looking for. Social media is a very personal platform, so users feel like they can share honest feedback. Sometimes your audience will even share a problem they have, not knowing you have the solution. Trending topics sometimes can be indicators of an up-and-coming niche as well.

8. Check Out Different Groups

People in particular niches tend to gravitate toward other people in that niche, so look into Facebook groups and forums, such as Reddit, that your broader target audience participates in. Read the comments in the group to identify their needs, preferences, complaints, and desires that may enable you to find your target market. Finding influencers on either TikTok or Instagram with similar interests as your ideal customer can also be a great way to find your target audience.

9. Use Auto Fillers

Search engines can provide niches that need a particular area filled. Don't forget you're not only limited to Google when searching. YouTube is the second-largest engine and a great way to find your perfect niche.


Defining your niche doesn't have to be complicated. Keep it simple, but do your research to understand what your audience is looking for. Once you've nailed down your niche, continue to make content over and over for your target audience. Remember your audience's pain points change as they grow, so learn to evolve as they do.

If you'd like more help with getting your niche down, check out Angie Lee's Niche Bootcamp.

For more tips and advice for personal branding strategies, check out the rest of Power Move Marketing's blogs.


Author: Danielle Sampson