Common Instagram Mistakes (& How to Avoid Them)

With hundreds of trends and tons of updates that we can’t keep up with, coming up with a social media strategy for Instagram can be a challenge. What may have worked last year or even a few months ago may not work today.

So, how can you avoid these marketing challenges on Instagram? Here at Power Move Marketing, we can help you avoid these common Instagram mistakes and help your profile thrive any changes! 

Here are some common Instagram mistakes to avoid.

Not Checking Analytics 

One of the biggest mistakes that marketers make is not checking analytics. This data has all the information needed to ensure what you are doing is working or not. If a post is doing well, reviewing the analytics will help you determine why this is working. It can be even more helpful if the post isn’t doing as well as others. 

You can go beyond Instagram analytics and get more information using applications like Hootsuite analytics. 

Your analytics are some of the most important data that is frequently ignored. Review your analytics and watch how your posts and strategy improve. 

Not Being Social 

Instagram isn’t just for posting. It is great for posting and engaging with other profiles as well. Spend as much time engaging with content as you do creating and posting content. 

This does not mean just interacting with your followers. You can engage with other pages in your field and pages from your ideal audience. Being social is a big part of social media. It will give you some leverage and build trust with your audience.

Posting Without Strategy

Many businesses know to post consistently on social media but don’t know why. There is no plan for the posts. Do you want more sales through Instagram? Do you want to drive traffic to your website? Do you want your page to be the most known in your niche? 

It is easier to succeed when you know what you want to achieve with your content. 

Not Using The Newest Features

Instagram is infamous for changing up its algorithm and adding new features. Keeping up with the new features quickly seems to always be a successful tactic for the algorithm. 

When jumping on the newest features and trends, helps improve engagement. Another advantage to using new features quickly is the likelihood for you to show up on the explore page for a larger audience to find you and hopefully follow you for even more content.  

Not Taking Risks or Experimenting with Your Strategy

Though having a strategy is important, having an outdated strategy can deter you from receiving the outcome you need. It is always better to experiment with your strategy and change it up sometimes. 

Change can be scary and as they say, “if it ain’t broke, don’t fix it,” but with the constant Instagram algorithm updates, you’ll want to get ahead of these changes with updated strategies.

You can experiment with your posting time, post frequency, hashtags, captions, and the format of content you are making. 

Not Asking for Help

If you’re avoiding these mistakes and feel like you still need help, Let Power Move Marketing help you with your Instagram presence, engagement, and overall performance. 



Author: Jenessy Munro