Facebook Ads: Are They Successful?

How Successful Are Facebook Ads?

A lot more people are using Facebook than you would think (especially for their businesses). Facebook truly is a golden opportunity for your business because you get better results for less money. So if you are someone who has thought about trying to advertise on Facebook, you have come to the right place!

How Does Facebook Advertising Work?

This question is a very reasonable one to have, but before we find out whether it works (spoiler alert: it does), we have to know how Facebook advertising works.

The contrast between paid search and paid social is that paid search helps potential customers discover your business, while paid social helps your business discover potential customers. Facebook advertising does this by letting you target particular audiences that may be potentially interested in your products and services by utilizing the massive abundance of data Facebook has regarding its users. 

Before anything else, you should recognize your campaign goal or what you want your Facebook ads to achieve. This goal of your campaign may be to drive traffic to your website, motivate visitors to download your app, produce leads, or increase sales.

Once you have recognized your campaign goal, you then tell Facebook who you want to see your ad. This action is called audience segmentation. Audience segmentation is the procedure of supplying Facebook with a profile of your perfect audience. This procedure allows Facebook to only show your ads to people who display the specified behaviors and demographics. Facebook has thousands of custom audience variables, letting you make clear audience segments for your campaigns. You can also create custom audiences by uploading data on existing customers that you already have. Doing so allows Facebook to make "lookalike" audiences based on many different variables you pick. 

Then, you generate the ads that you wish to run. Facebook ads are very visual and line up with how people use Facebook. For example, on mobile devices, there are no tiny, text-based ads. Finally, you use data and analytics to assess the execution of your Facebook ads, letting you make changes to upgrade everything from impression share to click-through rate, just like you would in a paid search campaign. 

What Makes Facebook Ads So Successful?

Facebook has a worldwide audience of roughly 1.5 billion people- about one-fifth of the whole planet's population, give or take a few hundred million. Understandably, this statistic is one of the most common among Facebook advertising crusaders, and there is a good explanation for it. No other social network holds a candle to Facebook's market penetration, but what is nearly as exciting as the utter outrageousness of Facebook's audience is how long it took to attain this extraordinary accomplishment.

Since so many Internet users are on Facebook, your customers will be spending most of their time on the social network site no matter who your customers are. For that reason, one of the most crucial reasons why Facebook advertising is so successful is that your customers use Facebook every day.

Another crucial reason why Facebook ads are as successful is because of Facebook's capacity to attain the exact audience you want. Facebook is one of the most popular platforms to advertise your business because you can advertise by age, interests, behavior, and location. It is also especially great if you know your audience well because you can utilize Facebook advertising to capture their attention.

Regarding traditional media vs. social media advertising, Facebook advertising is successful because it is one of the most inexpensive kinds of advertising. You can spend just $5 on ads and reach 1,000 people. Pretty impressive, right?! It makes absolutely zero sense to spend more on radio ads, television commercials, billboards, and other traditional media because you will reach the same audience.  

Ads do so well on Facebook because they are quick. They drive instant results. If you put up a Facebook ad right now, you will be able to reach 1,000 people by today. So if you are searching for a quick way to drive traffic and conversions, Facebook is the way to go.

So With All That Being Said… Facebook Ads Work!

If you have been trying to find an answer to whether Facebook ads work or whether Facebook ads would work well for you, this article should give you some clarity. If you feel that Facebook advertising's advantages are truly worth it, then begin putting money into a professional Facebook advertising campaign today.

For more tips, advice, and strategies on all things marketing and branding, check out the rest of Power Move Marketing's blogs.



Author: Cristen Mahoney