Five Reasons Why You Should Use Lightroom Preset

Many companies and individuals who use Instagram are taking advantage of Lightroom Presets in order to create a particular aesthetic for their online profiles. These Lightroom Presets allow users to easily create a cohesive look for their brand. In order to apply the Lightroom Preset to your photo gallery, you simply need to click on the preset, which automatically applies all of the preset filters to your pictures.

One of the best things about Lightroom Presets is that you can adjust the settings that come with the preset. If you find that the preset does not look exactly how you would like it to on a particular image, or group of images, you can alter the settings until the picture looks perfect.

Many of the companies who use Lightroom Presets find that they enhance the appearance of their social media profile and that they help attract potential customers to their page. When it comes down to it, there is no reason not to utilize Lightroom Presets as an online marketing tool! In this blog, we will explain what a Lightroom Preset is, the top five reasons why we believe that you should use Lightroom Presets, and where you can find a variety of affordable presets.

What is a Lightroom Preset?

A Lightroom Preset is a specific combination of filters and settings that are added to a picture in order to  create a certain look or aesthetic. Some of the settings that are pre-adjusted by Lightroom Presets include brightness, saturation, contrast, and shadows. When you purchase a Lightroom Preset package, you have the ability to add the specific combination of filters that come with the preset to all of your pictures with one single click. These presets can be added to pictures using an application known as Lightroom, which is made by the same company that created Photoshop. This platform allows users to easily edit photos and experiment with different filters. Due to the variety of features offered by Lightroom and the application’s simplicity, the majority of professional photographers use Lightroom to edit their photos.

The Top Five Benefits of Using Lightroom Presets:

There are a wide variety of benefits that come with using Lightroom Presets for your company’s online posts, and we have included what we believe to be the five most important of these benefits in our blog.

1. Using Lightroom Presets Can Save You Time

If you are looking to create a particular aesthetic on your Instagram page, you have likely spent a great deal of time deciding which filters and settings to use on your photos. However, you can remedy this issue and save a great deal of time by using Lightroom Prhtroom Presets are experts utilizing particular settings and filters in order to match specific aesthetics, and therefore, you can be assured that your profile will have the exact look for which you are seeking. Additionally, when you utilize Lightroom Presets, you can edit your photos in batches. This can save you a great deal of valuable time, as you no longer need to edit your photos one by one. When you use a preset, all you have to do in order to make your photos social media ready is apply the filters and settings with one simple click. Once you do this, you’re ready to go!

2. Your Photographs Will Look Like They Were Edited by a Professional

Is hiring a professional photographer not possible given the constraints of your marketing budget? Do you lack a background in photo editing? If the answer was yes to either of these questions, there’s no need to worry, because Lightroom Presets have got you covered! The creators of Lightroom Presets understand the combinations of filters and settings that look best on photographs. Additionally, they understand how to utilize these settings in order to create a certain aesthetic, similar to the way that a professional photographer or photo editor would. Therefore, by applying a Lightroom Preset to your photo gallery, you have the ability to create professional-grade photographs with just the click of a button.

3. Lightroom Presets Help to Create Your Brand’s Aesthetic

Creating a brand requires much more than just providing high-quality goods and services to your customers. The process involves creating an experience for customers that they will begin to associate with your brand’s name. As such, many companies have a particular aesthetic that helps to characterize their brand. One example of this can be seen through Apple. When you think of Apple, it is likely that you think of more than just an iPhone or an iPad. You probably also think of the minimalist advertising and displays in their stores. This aesthetic, combined with Apple’s products, makes up Apple’s brand. The use of Lightroom Presets can help you create your own unique look that customers will begin to associate with your brand. Having this specific aesthetic on your social media profiles can help to show customers what your brand is all about before they even begin to look at the products that you are offering.

4. Your Profile Will Have a Clean and Cohesive Look

When you are working to develop your company’s brand, you want to ensure that your social media profiles have a cohesive and consistent look to them. Having this consistent look allows your brand to develop an aesthetic that will become recognizable to your customers. Additionally, having a cohesive look on your social media makes your profiles, and your brand, look more professional, and therefore, more appealing to potential customers. If you try to combine filters and settings on your own, without the help of Lightroom Presets, it is unlikely that you will be able to get the exact same look on all of your pictures. However, the use of Lightroom Presets ensures that all of your pictures will be edited with the identical tools. Even if you do choose to change some of the settings from the original preset, your photos will still have the same foundation and the same color tones.

5. Lightroom Presets are a More Affordable Option

If you are looking to create an aesthetic for your Instagram profile without using Lightroom Presets, you may have to download a great deal of different apps in order to create the look that you are trying to generate. Though some apps that provide filters and various photo settings are free, the majority are not, and many of the apps that are free do not provide all of their features without cost. When taking into account all of the different filters and settings that must be used in order to create the perfect look for your photo gallery, you may end up spending a large portion of your marketing budget on photo-editing applications. However, if you use Lightroom Presets, you will have all of these filters and settings in one place, which makes your photo-editing process much easier and much more affordable.

Power Move Marketing’s Lightroom Presets:

Now that we have detailed some of the benefits to using Lightroom Presets for your company’s photo galleries, we are sure that you are interested in finding a preset that works for your social media profiles. Luckily, Power Move Marketing provides several affordable Lightroom Preset options on their website. The themes of Power Move Marketing’s presets include:

  • The Traveler Mobile Preset
  • The Airy Mobile Preset
  • The Glow Mobile Preset
  • The Beachy Mobile Preset
  • The Warm Romance Mobile Preset
  • The To a T Mobile Preset

Power Move Marketing ensures that you will be able to find a Lightroom Preset that meets your company’s needs and matches your brand’s aesthetic by offering a wide variety of different presets. When you purchase your Lightroom Preset package on Power Move Marketing’s website, you will receive an email with detailed information that explains how to easily install and begin using your presets.


When using social media platforms, such as Instagram, as a marketing tool for your company, it is important to ensure that your profile has a cohesive and uniform look. Luckily, Lightroom Presets are a great tool that can help you achieve this look! In addition to making your social media profiles look clean and professional, Lightroom Presets can help you to save time when it comes to editing your photo galleries, make your photographs look like they were taken and edited by a professional photographer, help you to develop a recognizable aesthetic for your brand, and save you a great deal of money. To help you achieve these goals for your social media profiles, Power Move Marketing is happy to offer a variety of Lightroom Presets that can match any aesthetic. We hope that this blog was helpful if you are looking to use social media in order to market your brand.

If you enjoyed reading this blog and want to find similar articles, feel free to check out Power Move Marketing’s website.




Author: Gabrielle Ruffini