How Freemiums Help To Grow Your Email List

What is a freemium? A freemium, or “lead magnet,” is a free gift in exchange for your target audience’s email. The purpose of the freemium is to offer something of value in hopes of fostering a relationship that turns them into paying customers. This tactic is beneficial for building brand awareness and trust. 

Although this is a free offer, the freemium should wow the lead. If the potential customer is blown away by your freebie, they’ll be excited to see what they receive from a paid service. This offer should showcase what your brand has to provide and how picking your products will help solve the customer’s problem.

Here Are Some Examples Of Freemiums

  • Ebook – A short or long virtual book that you write based on topics in your niche
  • PDF download – Workbooks, checklists, calendar
  • Video tutorials – What are commonly asked questions you get? Can you answer those questions by showing how your product solves a problem in a video?
  • Mini-course via email – Over a series of days, send a short video in an email educating your audience on a topic. Sending one each day helps to boost the open rate in your email campaign.
  • Mini Video courses – Create mini-courses prospects can enroll in with Thinkific.
  • One short video – Film a video of value under 15 minutes that leads can access once they input their email.
  • Audio training – Not quite ready to be on video? No problem—upload audio of you giving a training presentation.
  • Discount code – Who doesn’t like a discount? Offer a promo code on a product or service in exchange for an email.
  • Free trial or free offer—If you can offer a two-week or 30-day trial. Ensure that the service you provide during the free trial is just as top-notch as when your lead becomes a paying customer.
  • Recipe book – Work in the health/fitness industry? A great offer is a compilation of recipes.
  • Newsletters – Send these via email. Update your prospects on new launches, product features, and other topics of value. Be sure to include a call to action with every newsletter, even if it’s to follow your social accounts.
  • Webinars – Webinars are a great way to connect a face to a brand. Offer a live webinar that is engaging, or you can use a pre-recorded one. No matter if it’s live or recorded, have a call-to-action at the end. EasyWebinar is a great way to create and present webinars easily.
  • Contest – Have a service or product you can use as a prize? Create a contest that engages your audience to build brand awareness.
  • Free Consultation – A consultation is an excellent way to understand what your customers needs precisely are. With a one-on-one consultation, you can show how your service solves their pain points.
  • Access to a private community—Feeling connected is something we all crave. Create a positive community around your niche and invite prospects to get a behind-the-scenes look into your brand. Remember to make sure the community is engaging and that you’re constantly contributing value to it.

Getting opt-ins just for the sake of getting opt-ins isn’t enough. The goal is for the lead to become a customer; otherwise, you’re wasting your time.

Here's What To Consider When You Want Your Freemium To Convert

  • How much time are prospects spending with you? Are they downloading and using the content you provided? Are they attending the webinar? It’s great that they gave you their email, but if they couldn’t even use the free service/product, how will they understand what else you have to offer?

  • How are they getting to know you? Are they seeing you on video or hearing your voice? Are you sharing your story and sharing testimonials?

  • Ask yourself, is my content well designed and high quality? Is it on brand? Does it create value for your audience?

  • Does your freemium save the customer time or money? Does it provide a solution to a specific problem?

  • How will you follow up? What are the touchpoints? How will you stay connected and continue to build that relationship?

  • Do you deliver the freebie fast? Do you promise a solution and deliver results?

  • Is a call to action clearly outlined? Do you have a clear next step? Is the call to action at the top of the opt-in and repeated at the bottom?

Once you’ve created your offer, it’s time to complete the opt-in page. The opt-in page is where you’re going to collect your emails. The opt-in page needs to be as appealing as a page for a paid product or service and on-brand.

So What Factors Need To Be On The Opt-In Page For It To Convert?

  1. You want them to get excited about the offer. Emphasize what specific problem you are solving.
  2. Keep it simple. Make it clear what you want the lead to do. Is it your objective for them to watch a video? Do you want them to subscribe? Or do you want them to fill out their email? There is a lot of noise on the internet, and you only have a few seconds to capture their attention.
  3. Be specific. The more specific you make the description of your freebie, the better. Layout everything people will get when they opt-in. Giving an email is a sign of trust. The best way to get an email is to provide them with a reason to trust you.
  4. Provide value. Yes, even on the opt-in page, give them a reason to stay. Offering a discount or newsletter is a great option, but remember they need to be extremely valuable. You want the customer to feel like you’re giving the gold, so they are excited about working with you.
  5. Make your content easy for the consumer. People have an attention span of 9 seconds, the same as a goldfish. They want quick results, and you have to be there to give results to them fast. Present them with an offer related to your freemium that solves their problem more quickly.

For example, they opt-in to download your free recipe book. Great! Keep their interest by offering a mini-offer. Suggest they can add a personalized workout routine for an additional charge based on the pain point you’re solving with the freemium. Perhaps for a little bit more, they’d like to add on a coaching session for a limited time discount when they enroll right then. Provide them with direction. Tell people what they can expect to receive, how they’ll receive it, and when. Also, let them know what they need to do next.


With a clear opt-in page and a great freebie, you’ll be on your way to growing your email list and building a lasting relationship that turns them into lifetime customers.

Remember to keep all your content on brand and provide quality customer service!

For more tips and advice for personal branding strategies, check out the rest of Power Move Marketing's blogs.



Author: Danielle Sampson