Lightroom Presets: Everything You Need to Know

Have you ever wandered onto someone’s Instagram and thought, “Wow. Those photos look amazing. It captures a certain aesthetic.” The lighting is consistent in every photo, and the content looks great. Well, the user may be using a Lightroom Preset. They make pictures look amazing and can bring any social media feed to life!

If you’re unfamiliar with presets or would like to know more about them, here’s a rundown of everything you need to know. 

What are Lightroom Presets?

Lightroom Presets are essentially custom filters you can apply to pictures. It allows you to add a specific “look and style” to your photos. Depending on your preference, presets can alter colors, hues, shadows, and other enhancing features to your pictures. They can also enhance your social media feed by adding an aesthetic. 

What Are The Different Types?

Mobile Presets and Desktop Presets are the two types of Presets available. Mobile Presets are created through the Lightroom App (which is FREE for everyone), and Desktop Presets are created through similar software designed for desktop and laptop computers. 

Who Can Use Lightroom Presets?

Anyone who wants to edit their pictures can use Lightroom Presets. Photographers and content creators typically use Lightroom Presets in their final stages of editing. 

What Are The Benefits?

  1. Saves Time. Instead of editing one photo at a time, a Lightroom Preset can do it all at once. There’s no need to compare previous images to make sure the “look” is right. A preset can have all of your photos ready to go in a matter of seconds. 

  2. Customizable. Lightroom Presets are based on your preferences. Social media apps come with their own set of generic filters, but using your own preset can have your photos to your liking. 

  3. Creates Consistency. Using Lightroom Presets adds consistency to all of your photos. They can tie a social media page together or offer quality work for personal enjoyment. 

  4. Easy to Use. Presets take place in the Lightroom software. Once you begin to customize them, you’ll be able to navigate your way through the app and play with different features. 

  5. Affordable. If you’re hesitant about making your own Lightroom Preset, you can always purchase them. Depending on the photographer, presets can run between $5 to $25.  

How Do I Purchase Them?

Lightroom Presets can be purchased through photography and software websites. Mobile presets can be purchased through apps (based on the company). Once purchased, instructions on using the preset will be sent to the customer. 

If you’re looking for some awesome Lightroom Presets right now, you should consider Power Move Marketing mobile Presets. These Presets will elevate your social media feed and make your photos look great! 

Beachy Mobile Lightroom Preset

Beachy Mobile Preset

Is It Worth It?

Purchasing Lightroom Presets is totally worth it. If you’re someone who wants to capture a certain aesthetic or is interested in enhancing your pictures, then you should consider purchasing them. They’re easy to use, affordable, and bring consistency to your social media feed. 


Lightroom Presets are custom filters you can apply to your pictures. It allows you to customize photos to your liking and create a certain aesthetic. Users can make filters through the Lightroom mobile app or desktop software. For faster results, you can purchase set ready-made Lightroom Presets and apply them to your pictures. They’re easy to use and worth every penny. 

For more tips and advice for personal branding strategies, check out the rest of Power Move Marketing's blogs.



Author: Kayla T.