TikTok Creator Fund: What is it and How Does it Work?

Tiktok is one of a kind in its time! With so many millennials and gen-z, this app skyrocketed its way out of the times. Not only that, but the young generation is finding a voice and some extra (dinero) money. How to make money through TikTok? Well, we’ll give you answers about this fantastic new gig, the Creator Fund. 

Tiktok is for the super creators, but why the term “Creator Fund” is not a passive income that involves ads but mainly the creation of performance, which generates more views. You are making your post a timeless masterpiece, even if you turn into an overnight TikTok Celeb! Tiktok keeps in line with the times, so it changes. 

Isn't it incredible that TikTok wants to reward creators' money for content? Here’s a statement about the fund, “To further support our creators, we’re launching the TikTok Creator Fund to encourage those who dream of using their voices and creativity to spark inspirational careers. If you're a struggling but talented artist, this Fund can make you go far, while there aren’t any guarantees, as the funds are low in the beginning and you have a lot of competition, but you just never know who needs to see your talent! The US fund will start with $200 million to help support ambitious creators seeking opportunities to foster a livelihood through their innovative content. The fund will be distributed over the coming year and is expected to grow over that time.” 


Creators Who are Gaining an Income

TikTok first launched the Creator Fund in the spring of 2021 with an initial investment of $200 million.  In the company’s own words, the fund was established “to encourage those who dream of using their voices and creativity to spark inspirational careers.” ~ TikTok 

How do I apply for the TikTok Creator Fund?

Think you got what it takes and are interested in joining? Here are the requirements for joining the Creator Fund on Tiktok. The age requirements are for those 18 years and up! Feel free to apply if you stack up with these criteria:

  1. You are a legal resident of the U.S., U.K., Germany, Italy, France, or Spain

  2. You are in good standing with TikTok’s user terms and community guidelines

  3. Your account has at least 10,000 authentic (i.e., not purchased) followers

  4. Your videos have received at least 100,000 original views in the 30 days before applying

How does the TikTok Creator Fund work?

Also, as an applicant, you must link your account to a digital plan in your name to receive payment. The competition is stiff on Tiktok. The earlier you are on the platform, the better. “We advise clients to focus on TikTok trends, see how we can relate those to them and their brand, and then produce a unique piece of content that is highly relatable to their ideal audience,” Kubbco notes that hitting the required 10,000 followers will most likely take 50–100 pieces of content unless you already have a significant audience from another platform. “If you want to jump-start the process,” he says, “we’d recommend paid ads on TikTok. They are inexpensive and easy to do.” ~ Kubbco

How Much Does TikTok Pay Using the Creator Fund?

Is there a fixed number of creators who can take part? No limit on the number of creators who can join. We want as many eligible creators as possible to make money on TikTok.

How are my funds calculated?

The funds each creator can earn are worked out by a combination of factors, including the number of views and the authenticity of those views, the level of engagement on the content, and making sure content is in line with our Community Guidelines and Terms of Service. 

No two creators or videos are the same, and there is no limit to the different kinds of content we will support with the fund. The Creator Fund total varies daily and depends on the number of videos published by our community that day - so this will fluctuate based on the amount of content published.

What are the Benefits and the Controversies of the TikTok Creator Fund?

Pros: Money, Even More Money, and Friends?

You get paid for your creations. That is fantastic, even if the pay is low, when you keep at it and consistently post on your way to create funding and motivation to support the work.

The pay is uncapped, meaning you can make as much money on Tiktok as you would like, and there’s no bar to how much income you can make. As long as you have a lot of followers (in the millions), you can’t go wrong with the stream of money flow!

Being part of a community is always a good thing to back you up, just in case you need some motivation and direction. The Creator Fund helps you gain community and aims to create high-performing users who are committed to the app and don't want to lose the performers to other apps such as YouTube or Instagram.

Then There Are the Cons

Cons: Conspiracy, Confusion, and Commitment

Some users have claimed that their views have been cut (by the algorithm?) since they signed up for the Creator Fund. TikTok has denied this theory, explaining that participation in the fund has no bearing on the algorithm. Others think view counts might seem lower because so many more Fund recipients flooding the feed.

While they’re decent with general analytics, TikTok is super secretive about how they calculate payouts. The 2-4 cents rule is based on hearsay from users, as is just about everything else from the Fund. The user agreement states that reporting metrics and other private information about the fund are meant to be kept confidential.

Outside of gossip, the most significant potential downside of the Creator Fund is that you’ll need to create a ton of content and have it perform incredibly well to make cash from the app. For some, that might make TikTok feel more like a job than a fun hobby.


The Top 7 TikTok Creator Fund Receivers?

  1. Addison Rae Easterling

Friendship goes far with a bunch of Tiktok stars! Easterling and her friends formed Hype House, a content creator collective, which raised her viewership.

      2. Charli D’Amelio

After posting on TikTok for the first time in June 2019, she had a series of dance videos go viral last summer and fall. Shortly afterward, singer Bebe Rexha invited Charli to join her in opening for the Jonas Brothers at the Barclay Center in Brooklyn 

      3. Dixie D’Amelio

As the older sister of Charli D’Amelio (No. 2), Dixie finds her fame thoroughly intertwined with her sister’s. They both left home to live in LA. They appear in many of each other’s videos on TikTok, where Dixie has 32 million followers.

       4. Loren Gray

 In 2018, she got a deal with Virgin Records and had since released eight singles. Until this spring, Gray had an enormous fanbase of any TikToker 

       5. Josh Richards

To best capitalize on fame, “it’s about creating companies or getting equity in companies, and “Influencers need to learn how to monetize properly.” 

       6. Michael Le

 Like several others on this list, he, too, has started a TikTok collective, and that 9,000-square-foot home is the HQ of his Shluv Hou“Shluv,” being a portmanteau of sorts for “self-love.”

       7. Spencer X

A little TikTok fame can inspire some wild-sounding dreams, and those come naturally to Spencer, 28. Spencer, who devoted his childhood to studying beatbox YouTube clips, wants to be the first big-time celebrity beatboxer. 

Is it worth it to join the TikTok Creator Fund & How to join the TikTok Creator Fund? 

The answer is totally up to you! You can join Tiktok to pass the time or aim and apply for The Creator Fund and inspire many with your talent while earning a stream of income!

Need help improving your personal brand? Contact Power Move Marketing for your customized quote today! 


Author: Prisca Simon