Why You Should Use Lightroom Presets

If you are not using Lightroom Presets to edit, now is the time to start. Whether you are using them for your brand, professional photography, or casual social media use, they produce excellent results. They are the perfect way to take your editing to the next level, and it's super simple.

What Are Lightroom Presets?

Lightroom is a program created by Adobe that photographers use to edit their photos. Lightroom Presets are pretty much what they sound like, preset editing settings. Unlike the normal editing process that involves sliding the controls to change the exposure, contrast, white balance, saturation, and several other settings, preset are fixed edits. When you use a Lightroom preset, it automatically applies the setting of the preset to the photo.

What Are The Benefits of Lightroom Presets?

There is a multitude of reasons this is beneficial. Let's get into it. 


With presets, you never have to stress about getting the perfect edit for your picture. Presets nails it pretty much every time, and they require very little work on your end. Looking at all the different ways to edit an image can be a massive headache, and presets save you from that. 

Save Time

Since using Lightroom Presets is so simple, they are super time efficient. Presets allow you to edit many pictures quickly. All it takes is one click! Imagine how quickly you could edit a large batch of photos. 

Cohesive Look

Using presets will give photos a consistent and cohesive look and feel. A similar tonal theme throughout several images is pleasing to the eye. 

Presets are also great for an Instagram aesthetic. The initial impression one gets from a brand is primarily due to the social media aesthetic. Lightroom presets help ensure your aesthetic looks uniform, cohesive and will help draw in an audience. 


Lightroom Presets allow you to test multiple different presets on a picture within seconds. This way, you compare and contrast the various edits and know you are finding the best edit for your photo. These tests are beneficial when you have multiple preset collections with a similar style to maintain that cohesive feel.


Another great feature of Lightroom Presets is that they are easily customizable. If you put a preset on your photo and find it just needs a minor adjustment, you can still make it. That way, you can make your photos your own and get the perfect edit for every picture. 


For the ease and convenience of Lightroom Presets, it is surprising that they are pretty affordable. The amount of time they will save and the quality edits you will be able to get are well worth the money. 

Now What?

Lightroom Presets are the perfect tool for creating quality photos with minimum effort. Now, if you would like to get started experiencing all the benefits Lightroom Presets offers, you're in luck. You can find a variety of quality presets here. Happy editing!


For more tips and advice for personal branding strategies, check out the rest of Power Move Marketing's blogs.



Author: Alexandra Jalliet