The Power Of Blogging: How Blogging Can Boost Your Brand
Blogging is an incredibly useful tool to build brand awareness and establish your brand as an industry leader, and more and more companies are starting blogs to boost their brands. 79% of B2B companies and 70% of B2C companies today have blogs! This means that if you do not have a blog, you could potentially be giving your competitors an advantage over you.
Is Having A Blog Worth It?
Whether you are a well-established business or just starting out, you might be wondering, is having a blog worth it? The answer is yes! Having a blog will not only help you boost your business, but it will help you strengthen the connection you have with your clients. While many benefits come from having a blog, we have listed our top five below.
1. It lets your brand's personality shine through
Having a blog allows you to show your brand’s personality and values more in-depth content. Each blog post you create has the potential to highlight what your expertise is, what your brand is aiming for, and why you are a better choice than your competitors. Not only that, but it gives you a free platform to earn your customers’ attention and retain it. 70% of people reported that they would rather learn about a company through articles than advertisements, making blogging an excellent way to communicate with your existing and potential customers.
2. Your content is more shareable
When it comes to blogging, having quality content is as important as distributing it. After all, it doesn’t matter how great your blogs are if no one sees them. Lucky for you, there are plenty of ways to get your content in front of your audience, one of them being social media. 95.9% of bloggers share their blogs to social media when they post to bring more traffic to their website. Additionally, companies who blog get 97% more links to their websites. Every time you write a blog, you create content that can be easily shared by your customers (and yourself) on Twitter, LinkedIn, Reddit, and many other platforms. This helps expose your company to audiences you might not even know yet. So make the most out of your online presence by driving traffic from social media platforms back to your content!
3. Build your email database
If you have an email marketing strategy, make sure it works with your blog to reap all of the benefits you possibly can while serving your audience and getting you closer to your marketing goals. Email marketing is one of the most cost-effective forms of digital marketing, earning you $42 for every $1 you spend on it! This statistic alone makes email marketing a very appealing tool for any marketing strategy. However, a great email marketing strategy might miss its mark if you do not have a meaningful email database, and that’s where blogging comes in. Blogging is an easy way to build a robust email database. If people find your content informative, relevant, and engaging, they are more likely to subscribe to your newsletters. Make it easier for them to sign up by including internal links in your blogs!
4. You build authority
Starting a blog will help you populate your website with engaging, relevant, and valuable content for your visitors to enjoy. By creating this type of content, you connect with your audience and build authority over other competitors in the industry. Earning the trust of your customers is a crucial part of building a successful business, and blogs can be of significant help. 81% of online customers trust information and advice from blogs, and 61% of them have made a purchasing decision based on something they read on a blog.
5. Boost your SEO
Companies with blogs generate 67% more leads monthly and get 55% more website visits than those without! Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. They also allow you to use a variety of on-page SEO tactics that will help your website climb up the rankings of search engines while also making your website much more appealing to visitors. The explanation behind these astounding statistics is quite simple; if you provide your audience with high-quality, engaging content, they will want to stay longer and come back time and time again. To leverage the potential of your blogs, be sure to promote your content across other channels- such as social media, email marketing, and digital advertising.
How To Make Your Content More Engaging?
The benefits of having a blog for your business are undeniable, but it doesn’t come without its challenges. 73% of people in the US reported skimming blogs instead of reading the full article, meaning that only 27% of your visitors will thoroughly read your blog. This statistic might scare you off writing lengthy blogs but don’t let it fool you! Blogs between 1,500 and 2,000 words consistently rank higher on search engine results pages.
What can you do?
The first thing you should focus on if you want your readers to read through all, or at least most of your blog, is to make it more engaging. 52% of bloggers report that they are finding it increasingly difficult to engage with readers through their content; if you are one of them, here are a couple of things you can do:
- Produce consistent and high-quality content: People will visit your blog more often if the content you produce is relevant, engaging, and they know that they can count on you to update regularly.
- Find a need and fill it: To create content that people want to devour, you need to give your audience something they want, and only you can provide.
- Create a community and nourish it!: If you want to build a loyal readership, you need to be there to grow it. Don’t just post content and then disappear. Engage in conversation with your readers by answering their questions. This will make your readers feel like a valued part of your community and encourage them to stick around.
- Write the perfect headline: 59% of people will share articles without actually getting past the headline. This means that if you want your article to be clicked on, your headline will need to be eye-catching and intriguing. However, it is essential to remember that your headline is making a promise that your content needs to deliver, so steer clear of clickbaity titles and focus on making them click-worthy
As you can see, blogging can be incredibly beneficial for your brand. Not only that, but people expect you to have a blog. So, if you were wondering whether starting a blog is the right move for your business, we hope this helped establish that yes, yes it is!
If you would like to read more tips and advice on marketing and branding, check out the rest of Power Move Marketing's blogs!
Author: Julia Prieto