Blogs

Have you been thinking of starting your own blog, but the thought of jumping into the world of blogging leaves you a bit anxious? Well, don’t worry...

What is a niche? Niche marketing is a way of specializing in a product or service to get your business to stand out above the crowd by meeting a sp...

So, you’re thinking of being a social media manager? Great! If you like being creative, working remotely in a fast-paced environment, and spending ...

If you’ve ever uploaded a video that’s longer than 60 seconds to Instagram, you know that they required you to upload it as an IGTV video, but that...

It seems like there is a new Instagram update to keep on top of every week. One of the latest, and most successful additions to the platform is Ins...

Does your brand have a signature sound? Today, most brands don't. Many brands choose to focus on other aspects of branding instead, disregarding th...

With over a billion Instagram users, having a curated feed matters for all brands. Your content will reflect the essence of your brand, and if cust...

Finding the time to deploy an effective marketing strategy on top of running a business takes a lot out of you. Even if your company has a marketin...

Ten years ago, the term ‘influencer marketing’ didn’t exist. Today 17% of companies will spend more than half of their marketing budget on influenc...

What is a freemium? A freemium, or “lead magnet,” is a free gift in exchange for your target audience’s email. The purpose of the freemium is to of...

Blogging is an incredibly useful tool to build brand awareness and establish your brand as an industry leader, and more and more companies are star...

There is no lack of social media platforms out there, and every year we see new ones emerging. As a marketer, the increasing number of platforms me...